{"id":9769,"date":"2021-12-21T16:49:25","date_gmt":"2021-12-21T16:49:25","guid":{"rendered":"https:\/\/blog.cleverclick360.com\/?p=9769"},"modified":"2023-06-06T17:23:43","modified_gmt":"2023-06-06T17:23:43","slug":"embudo-de-conversion-que-es-tofu-mobu-y-bofu","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/","title":{"rendered":"\u00bfEmbudo de conversi\u00f3n? Qu\u00e9 es TOFU, MOBU y BOFU"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9769\" class=\"elementor elementor-9769\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52ebe4a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52ebe4a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4025e4e3\" data-id=\"4025e4e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d651e4f elementor-widget elementor-widget-image\" data-id=\"d651e4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-12991\" alt=\"Embudo de conversi\u00f3n\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo-1-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo-1-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo-1-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo-1-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-173cb85d elementor-widget elementor-widget-text-editor\" data-id=\"173cb85d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>La facilidad para acceder a tecnolog\u00eda ha permitido que el consumidor actual est\u00e9 siempre informado sobre lo que le parece relevante. Por eso, debemos estar muy conscientes sobre educar a nuestro consumidor desde que hace contacto con nosotros, hasta que se vuelve un cliente.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>TOFU<\/strong>, <strong>MOBU<\/strong> y <strong>BOFU<\/strong> son palabras que constantemente leemos y que son b\u00e1sicas para entender el mundo del inbound marketing. Sin rodeos, se tratan de las siglas de Top, Middle y Bottom of the Funnel, es decir, las fases del t\u00fanel de conversi\u00f3n que el consumidor recorre durante su viaje.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00bfQuieres saber m\u00e1s? \u00a1Sigue leyendo!<\/p>\n  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"3ada578467\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_jpae3\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_jpae3\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>Embudo de conversi\u00f3n<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A <strong>embudo de conversi\u00f3n<\/strong> (o funnel) es una representaci\u00f3n gr\u00e1fica de las etapas que recorre un usuario para lograr cierto objetivo, como dejar sus datos, generar un lead o realizar una compra. Y s\u00ed, se trata de un embudo, porque no todas las personas que muestran inter\u00e9s por un producto llegan necesariamente a la compra.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Pero como todo en la vida, no es blanco y negro. Por s\u00ed mismo el embudo nos puede ser de gran ayuda, alumbrando los hallazgos que debamos mejorar a lo largo del viaje. Por otro lado, hay que deshacernos de la idea de que llegar a todo el mundo indistintamente es algo que necesariamente nos beneficia. En realidad, solo debemos llegar a quienes nos interesa llegar. Y esta es una forma de decir que el an\u00e1lisis basado en el embudo de conversi\u00f3n debe comenzar por definir qui\u00e9n es el cliente ideal (tambi\u00e9n conocido como <strong><a href=\"https:\/\/blog.cleverclick360.com\/uncategorized\/buyer-persona-que-es-y-como-crearlo\/\" target=\"_blank\" rel=\"noreferrer noopener\">buyer persona<\/a><\/strong>).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Y es que una vez establecido el buyer, lo que sigue es atender las necesidades espec\u00edficas de los consumidores durante cada etapa y as\u00ed lograr que llegue al final para cumplir el objetivo que deseamos.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Ve\u00e1moslo m\u00e1s a detalle.<\/p>\n<p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-12992 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/12\/ilustrativa-5.jpg\" alt=\"Embudo de conversi\u00f3n\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/ilustrativa-5.jpg 600w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/ilustrativa-5-300x225.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/ilustrativa-5-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":9773,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>TOFU<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>En este punto, el usuario descubre que tiene una necesidad y, por lo tanto, comienza a buscar la forma de solucionarla. Por supuesto, ya que se trata de una fase inicial no es precisamente conveniente intentar vender de forma directa, ya que el usuario puede sentirse saturado y simplemente abandonar la b\u00fasqueda o perder inter\u00e9s en ti.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>En este punto, cuando el usuario apenas tiene idea de lo que ofreces, lo mejor es ofrecer informaci\u00f3n, educar y establecer una relaci\u00f3n de confianza. Precisamente, es el momento para establecer cu\u00e1les son los leads calificados que deseamos volver clientes.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Como ya te est\u00e1s imaginando, en t\u00e9rminos de contenido, lo mejor es acercarte a trav\u00e9s de contenido como:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 blogs e investigaciones<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 tutoriales<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 infograf\u00edas<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>MOFU<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Cuando tus leads han alcanzado la mital del funnel, significa que el problema est\u00e1 m\u00e1s que definido. Claro, como ya dec\u00edamos, para este momento ya se habr\u00e1 marchado una buena parte de los usuarios que hicieron contacto inicial contigo, y te habr\u00e1s quedado con una cantidad menor pero valiosa.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Durante esta etapa, el usuario todav\u00eda no est\u00e1 del todo seguro de realizar una compra. Sin embargo, s\u00ed que est\u00e1 sopesando las posibilidades. Justo por esa raz\u00f3n es importante trabajar en cimentar la relaci\u00f3n con el usuario. As\u00ed que es buen momento para ofrecer contenido un poco m\u00e1s complejo y dirigido. Precisamente, es ahora cuando el usuario podr\u00e1 convertirse en un lead\u00a0 a cambio de dicho contenido que ofrecer\u00e1 respuestas para su problema.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00bfQu\u00e9 tipo de contenido. Pues bien, es el momento ideal para echar mano de:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 videos informativos y de demostraci\u00f3n<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 entrevistas a expertos, podcasts y testimoniales<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ebooks sobre el sector, noticias relevantes y gu\u00edas<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 newsletter<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 webinars<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>BOFU<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Podemos considerar a los usuarios que han llegado hasta aqu\u00ed como <strong><a href=\"https:\/\/blog.cleverclick360.com\/marketing-digital\/como-aumentar-tu-captacion-de-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">leads calificados<\/a><\/strong>, listos para la compra. En t\u00e9rminos pr\u00e1cticos, los leads ya han invertido tiempo en realizar una b\u00fasqueda, encontrar una soluci\u00f3n y definir las opciones.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Aunque pueda se pr\u00e1ctico, vender de forma directa no siempre es eficaz. Aun en esta etapa, lo m\u00e1s conveniente es proveer un acercamiento dispuesto a la escucha y que ayude a guiar la decisi\u00f3n de compra independiente.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00bfC\u00f3mo? Ofreciendo contenido que ponga punto final a la discusi\u00f3n. En esta etapa puedes optar por:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ofertas<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 pruebas gratuitas<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 consultor\u00edas y servicios especializados<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Casos de estudio<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <strong><a href=\"https:\/\/blog.cleverclick360.com\/marketing-digital\/los-5-errores-que-debes-evitar-al-segmentar-una-campana\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociales<\/a><\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":9774,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>La importancia del embudo de conversi\u00f3n<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Cada etapa del proceso es fundamental para concretar una venta. No obstante, es indispensable tener en cuenta qui\u00e9nes son los usuarios a los que deseamos llegar y realicen una compra. Entender eso es b\u00e1sico, puesto que seg\u00fan se progresa a lo largo del viaje, el n\u00famero de usuarios se reduce. Precisamente por eso, la clave est\u00e1 en crear contenido espec\u00edfico para cada etapa del funnel y de tal forma dar acompa\u00f1amiento desde el momento en que se detecta una necesidad hasta que se satisface.<\/p>\n<p>\u00bfQuieres saber m\u00e1s sobre inbound marketing? <strong>Subscribe<\/strong> a nuestro blog. <strong>CleverClick 360<\/strong> te ense\u00f1a c\u00f3mo aumentar tu captaci\u00f3n de leads y m\u00e1s sobre Marketing digital.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-12634 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/04\/banner.jpg 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/04\/banner-300x50.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/04\/banner-1024x169.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/04\/banner-768x127.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/04\/banner-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>El embudo de conversi\u00f3n representa las etapas que recorre un usuario para lograr un objetivo como generar un lead o realizar una compra.<\/p>","protected":false},"author":2,"featured_media":11298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72],"tags":[28,29,73,30,31,33],"class_list":["post-9769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-cleverclick360","tag-hotleads","tag-inbound-marketing","tag-leads","tag-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Embudo de conversi\u00f3n: qu\u00e9 es TOFU, MOBU y BOFU<\/title>\n<meta name=\"description\" content=\"El embudo de conversi\u00f3n representa las etapas que recorre un usuario para lograr un objetivo como generar un lead o realizar una compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embudo de conversi\u00f3n: qu\u00e9 es TOFU, MOBU y BOFU\" \/>\n<meta property=\"og:description\" content=\"El embudo de conversi\u00f3n representa las etapas que recorre un usuario para lograr un objetivo como generar un lead o realizar una compra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\" \/>\n<meta property=\"og:site_name\" content=\"CleverClick 360\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CleverClick360\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-21T16:49:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T17:23:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"d.are\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\"},\"author\":{\"name\":\"d.are\",\"@id\":\"https:\/\/cleverclick.com.mx\/en\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408\"},\"headline\":\"\u00bfEmbudo de conversi\u00f3n? Qu\u00e9 es TOFU, MOBU y BOFU\",\"datePublished\":\"2021-12-21T16:49:25+00:00\",\"dateModified\":\"2023-06-06T17:23:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\"},\"wordCount\":872,\"publisher\":{\"@id\":\"https:\/\/cleverclick.com.mx\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo.jpg\",\"keywords\":[\"CleverClick360\",\"HotLeads\",\"Inbound Marketing\",\"Leads\",\"Marketing\",\"Marketing Digital\"],\"articleSection\":[\"Inbound Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\",\"url\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\",\"name\":\"Embudo de conversi\u00f3n: qu\u00e9 es TOFU, MOBU y BOFU\",\"isPartOf\":{\"@id\":\"https:\/\/cleverclick.com.mx\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo.jpg\",\"datePublished\":\"2021-12-21T16:49:25+00:00\",\"dateModified\":\"2023-06-06T17:23:43+00:00\",\"description\":\"El embudo de conversi\u00f3n representa las etapas que recorre un usuario para lograr un objetivo como generar un lead o realizar una compra.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#primaryimage\",\"url\":\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo.jpg\",\"contentUrl\":\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cleverclick.com.mx\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfEmbudo de conversi\u00f3n? Qu\u00e9 es TOFU, MOBU y BOFU\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cleverclick.com.mx\/en\/#website\",\"url\":\"https:\/\/cleverclick.com.mx\/en\/\",\"name\":\"CleverClick 360\",\"description\":\"Desarrollamos un concepto TODO-EN-UNO donde cobramos por lead calificado con el objetivo de generar un ROI rentable para nuestros clientes en menos de tres meses.\",\"publisher\":{\"@id\":\"https:\/\/cleverclick.com.mx\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cleverclick.com.mx\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cleverclick.com.mx\/en\/#organization\",\"name\":\"CleverClick360\",\"url\":\"https:\/\/cleverclick.com.mx\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cleverclick.com.mx\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png\",\"contentUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png\",\"width\":512,\"height\":512,\"caption\":\"CleverClick360\"},\"image\":{\"@id\":\"https:\/\/cleverclick.com.mx\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CleverClick360\",\"https:\/\/x.com\/Cleverclick360\",\"https:\/\/www.instagram.com\/cleverclick360\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cleverclick.com.mx\/en\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408\",\"name\":\"d.are\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cleverclick.com.mx\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g\",\"caption\":\"d.are\"},\"url\":\"https:\/\/cleverclick.com.mx\/en\/author\/daniel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Embudo de conversi\u00f3n: qu\u00e9 es TOFU, MOBU y BOFU","description":"El embudo de conversi\u00f3n representa las etapas que recorre un usuario para lograr un objetivo como generar un lead o realizar una compra.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/","og_locale":"en_US","og_type":"article","og_title":"Embudo de conversi\u00f3n: qu\u00e9 es TOFU, MOBU y BOFU","og_description":"El embudo de conversi\u00f3n representa las etapas que recorre un usuario para lograr un objetivo como generar un lead o realizar una compra.","og_url":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/","og_site_name":"CleverClick 360","article_publisher":"https:\/\/www.facebook.com\/CleverClick360","article_published_time":"2021-12-21T16:49:25+00:00","article_modified_time":"2023-06-06T17:23:43+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo.jpg","type":"image\/jpeg"}],"author":"d.are","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#article","isPartOf":{"@id":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/"},"author":{"name":"d.are","@id":"https:\/\/cleverclick.com.mx\/en\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408"},"headline":"\u00bfEmbudo de conversi\u00f3n? Qu\u00e9 es TOFU, MOBU y BOFU","datePublished":"2021-12-21T16:49:25+00:00","dateModified":"2023-06-06T17:23:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/"},"wordCount":872,"publisher":{"@id":"https:\/\/cleverclick.com.mx\/en\/#organization"},"image":{"@id":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#primaryimage"},"thumbnailUrl":"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo.jpg","keywords":["CleverClick360","HotLeads","Inbound Marketing","Leads","Marketing","Marketing Digital"],"articleSection":["Inbound Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/","url":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/","name":"Embudo de conversi\u00f3n: qu\u00e9 es TOFU, MOBU y BOFU","isPartOf":{"@id":"https:\/\/cleverclick.com.mx\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#primaryimage"},"image":{"@id":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#primaryimage"},"thumbnailUrl":"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo.jpg","datePublished":"2021-12-21T16:49:25+00:00","dateModified":"2023-06-06T17:23:43+00:00","description":"El embudo de conversi\u00f3n representa las etapas que recorre un usuario para lograr un objetivo como generar un lead o realizar una compra.","breadcrumb":{"@id":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#primaryimage","url":"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo.jpg","contentUrl":"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2021\/12\/embudo.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.cleverclick.com.mx\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cleverclick.com.mx\/en\/"},{"@type":"ListItem","position":2,"name":"\u00bfEmbudo de conversi\u00f3n? Qu\u00e9 es TOFU, MOBU y BOFU"}]},{"@type":"WebSite","@id":"https:\/\/cleverclick.com.mx\/en\/#website","url":"https:\/\/cleverclick.com.mx\/en\/","name":"CleverClick 360","description":"Desarrollamos un concepto TODO-EN-UNO donde cobramos por lead calificado con el objetivo de generar un ROI rentable para nuestros clientes en menos de tres meses.","publisher":{"@id":"https:\/\/cleverclick.com.mx\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cleverclick.com.mx\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cleverclick.com.mx\/en\/#organization","name":"CleverClick360","url":"https:\/\/cleverclick.com.mx\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cleverclick.com.mx\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png","contentUrl":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png","width":512,"height":512,"caption":"CleverClick360"},"image":{"@id":"https:\/\/cleverclick.com.mx\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CleverClick360","https:\/\/x.com\/Cleverclick360","https:\/\/www.instagram.com\/cleverclick360\/"]},{"@type":"Person","@id":"https:\/\/cleverclick.com.mx\/en\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408","name":"d.are","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cleverclick.com.mx\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g","caption":"d.are"},"url":"https:\/\/cleverclick.com.mx\/en\/author\/daniel\/"}]}},"_links":{"self":[{"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/posts\/9769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/comments?post=9769"}],"version-history":[{"count":27,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/posts\/9769\/revisions"}],"predecessor-version":[{"id":12995,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/posts\/9769\/revisions\/12995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/media\/11298"}],"wp:attachment":[{"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/media?parent=9769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/categories?post=9769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/tags?post=9769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}