{"id":7419,"date":"2021-08-12T16:54:19","date_gmt":"2021-08-12T16:54:19","guid":{"rendered":"https:\/\/blog.cleverclick360.com\/?p=7419"},"modified":"2022-06-15T21:56:33","modified_gmt":"2022-06-15T21:56:33","slug":"hot-lead-y-cold-lead","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/hot-lead-y-cold-lead\/","title":{"rendered":"Hot Lead y Cold Lead: \u00bfqu\u00e9 debo considerar en mi estrategia?"},"content":{"rendered":"
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\u00bfEstas teniendo problemas para captar leads? \u00bfQu\u00e9 puedo hacer para que mis Cold Leads se vuelvan Hot Leads?<\/p>\n\n

\u00a1No te preocupes! Aqu\u00ed te decimos c\u00f3mo.<\/p>\n\n

Al crear una estrategia de marketing debemos tomar en cuenta la manera c\u00f3mo entablamos contacto con nuestros prospectos. Eso implica que, adem\u00e1s de considerar a quienes son una venta segura, debemos pensar y trazar un camino para acercarnos a quienes no nos tienen en la mira (y les urge conocernos)<\/strong>.<\/p>\n\n

Entonces, un Cold Lead\u2026<\/strong><\/h3>\n\n

\u2026 es un lead que, en realidad, no ha interactuado con tu producto o servicio<\/strong>.<\/p>\n\n

No lo ha hecho y no lo ha buscado.<\/p>\n\n

Para decirlo sencillo, podemos entenderlo como tu target market<\/strong>. Te conocen, los conoces, pero no saben que necesitan tu oferta hasta que les hablas de ella.<\/p>\n\n

Puede ser alguien que ha perdido inter\u00e9s despu\u00e9s de un acercamiento inicial, incluso tras haberse registrado y compartir sus datos contigo o solicitar informaci\u00f3n. Solo piensa en todos esos newsletters y mensajes que ahora mismo est\u00e1n sin abrir en tu bandeja de Spam<\/a>.<\/p>\n\n

Bueno, a eso nos referimos.<\/p>\n\n

Tanto si se trata de quienes a\u00fan no han sido alcanzados por tu mensaje, como si se trata de quienes lo han olvidado, en ambos casos las cosas est\u00e1n fr\u00edas y necesitas hacerlas entrar en calor.<\/p>\n\n

Hot n\u2019 Cold<\/strong><\/h3>\n\n

No queremos decir que un tipo de lead sea mejor que otro. Y la verdad es que no lo son. Para entender esto tenemos que dejar claro que un Cold Lead puede volverse Hot Lead<\/a>. Todo depende de una estrategia efectiva de re-engagement.<\/p>\n\n

Para ella, podr\u00edas considerar\u2026<\/p>\n\n

1.\u00a0 \u00a0\u00a0\u00a0 Personaliza tu comunicaci\u00f3n<\/strong>. Preg\u00fantate \u201c\u00bfqui\u00e9n es este lead?\u201d. Toma ventaja de que ya ha contactado contigo previamente. Tambi\u00e9n, puedes ofrecer una opci\u00f3n alternativa, por ejemplo, retirarlo de tu lista de correos e interactuar por redes sociales<\/strong>. Esto \u00faltimo puede ayudar a tu reputaci\u00f3n y, sin duda, te permitir\u00e1 eliminar de tu base de datos a quienes no tienen intenci\u00f3n de adquirir tu servicio (ni el de un competidor).<\/p>\n\n

2.\u00a0 \u00a0\u00a0\u00a0 Utiliza diferentes canales<\/strong>. Puede parecerse un poco al punto 1. Veamos. No todos responden a trav\u00e9s de los mismos medios. Y, generalmente, pocos responden amistosamente al contenido invasivo. Abrirte a diferentes canales te permitir\u00e1 definir la mejor manera de contactar a tus leads y generar re-engagement<\/strong>, adem\u00e1s de moderar el tipo de contenido educativo que puedes ofrecer.<\/p>\n\n

Estos elementos son esenciales para convertir un lead.<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n\n

\u00bfQu\u00e9 sigue? Warm Leads<\/strong><\/h3>\n\n

Supongamos que alguien ha reaccionado positivamente a tu campa\u00f1a en Facebook Ads, y hemos logrado crear Warm <\/strong>Leads<\/a>, o sea, usuarios que han mostrado inter\u00e9s en lo que hace tu empresa, aunque no expresara un inter\u00e9s exacto de cu\u00e1ndo comprar.\u00a0<\/strong><\/p>\n\n

En fin. Una vez que el prospecto ha vuelto a mostrar inter\u00e9s, es el momento exacto para poner manos a la obra. Precisamente, es el punto cuando logramos un Hot Lead de un Cold Lead, as\u00ed, ten en mente que debes enfocar tu contenido a las necesidades espec\u00edficas del lead.<\/p>\n\n

El objetivo es proveer de una soluci\u00f3n exclusiva. As\u00ed que no olvides mantener informado al usuario, educar constantemente sobre tus servicios y promover tu marca.<\/p>\n\n

Sin embargo, el objetivo a largo plazo es que tus consumidores se mantengan presentes. Aseg\u00farate de dar seguimiento a todo el proceso. Aqu\u00ed, el tiempo de respuesta puede ser determinante para concretar una venta. Mantener una buena relaci\u00f3n no solo es fidelizar, sino invitar que el usuario se vuelva un referente de nuestra oferta.<\/p>\n\n

\u00bfTe gust\u00f3 este art\u00edculo? \u00bfQuieres saber m\u00e1s? Entonces, checa estos consejos para aumentar tu captaci\u00f3n de leads<\/a><\/strong>.<\/p>\n\n

Subscribe<\/a><\/strong> a nuestro blog. CleverClick 360<\/strong> te ense\u00f1a c\u00f3mo aumentar tu captaci\u00f3n de leads y m\u00e1s sobre temas de Marketing digital.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Reading time: <\/span> 3<\/span> minutes<\/span><\/span>\u00bfEstas teniendo problemas para captar leads? \u00bfQu\u00e9 puedo hacer para que mis Cold Leads se vuelvan Hot Leads? \u00a1No te preocupes! Aqu\u00ed te decimos c\u00f3mo. Al crear una estrategia de marketing debemos tomar en cuenta la manera c\u00f3mo entablamos contacto con nuestros prospectos. Eso implica que, adem\u00e1s de considerar a quienes son una venta segura, […]<\/p>","protected":false},"author":2,"featured_media":11471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26,32,34],"tags":[47,29,30,48,31,33,49],"class_list":["post-7419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing-digital","category-seo","tag-cold-lead","tag-hotleads","tag-leads","tag-mailing","tag-marketing","tag-marketing-digital","tag-warm-lead"],"yoast_head":"\nHot Lead y Cold Lead: \u00bfqu\u00e9 debo considerar en mi estrategia? -<\/title>\n<meta name=\"description\" content=\"Marketing Digital - Al crear una estrategia de marketing debemos pensar c\u00f3mo entablamos contacto con nuestros leads. - Cold Lead vs Hot Lead\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cleverclick360.com\/en\/hot-lead-y-cold-lead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hot Lead y Cold Lead: \u00bfqu\u00e9 debo considerar en mi estrategia? 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