{"id":15037,"date":"2025-03-06T10:20:48","date_gmt":"2025-03-06T10:20:48","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=15037"},"modified":"2025-03-06T17:59:03","modified_gmt":"2025-03-06T17:59:03","slug":"3-ventajas-de-una-estrategia-basada-en-first-party-data","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/3-ventajas-de-una-estrategia-basada-en-first-party-data\/","title":{"rendered":"3 ventajas de una estrategia basada en first-party data"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15037\" class=\"elementor elementor-15037\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c46b31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c46b31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36aa610\" data-id=\"36aa610\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de32fc3 elementor-widget elementor-widget-image\" data-id=\"de32fc3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/10\/blog-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-15039\" alt=\"ventajas first-party data\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/10\/blog-1-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/10\/blog-1-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/10\/blog-1-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/10\/blog-1-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/10\/blog-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc2e0f elementor-widget elementor-widget-text-editor\" data-id=\"bcc2e0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>A medida que la publicidad digital se ve transformada \u200b\u200bpor la privacidad, la first-party data surge como una estrategia clave para adaptar tu marca a las nuevas necesidades de los usuarios, al mismo tiempo que impulsa tu crecimiento.<\/strong><\/p><p><strong><a href=\"https:\/\/www.instagram.com\/cleverclick360\/reels\/\" target=\"_blank\" rel=\"noopener\">CleverClick 360<\/a> te comparte 3 ventajas de utilizar first-party data<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5a96ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5a96ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b16168f\" data-id=\"5b16168f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-141454b3 elementor-widget elementor-widget-text-editor\" data-id=\"141454b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>3 ventajas de una estrategia basada en first-party data<\/h2>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"ebce00b079\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_pfw6b\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_pfw6b\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h3>Crea relaciones directas<\/h3><p>En esencia, la first-party data implica una relaci\u00f3n directa entre una persona y una empresa. La raz\u00f3n es muy sencilla: en diferentes momentos del viaje, las personas comparten informaci\u00f3n contigo. Por ejemplo, abriendo una cuenta, creando una suscripci\u00f3n o realizando una compra.<\/p><p>Por supuesto, al hacerlo, conf\u00edan en que proteger\u00e1s su informaci\u00f3n y la utilizar\u00e1s responsablemente para crear una mejor experiencia y brindar un mejor servicio.<\/p><p><a href=\"https:\/\/cleverclick360.com\/remarketing-sin-cookies-de-terceros\/\" target=\"_blank\" rel=\"noopener\">Para construir una relaci\u00f3n directa y basada en la privacidad<\/a>, es b\u00e1sico comunicar a tus usuarios cu\u00e1les son tus t\u00e9rminos y condiciones. Aseg\u00farate de que tu pol\u00edtica de privacidad sea de f\u00e1cil acceso y se mantenga actualizada. S\u00e9 transparente con sus clientes sobre c\u00f3mo pueden ejercer control sobre los datos que recopilas, incluyendo c\u00f3mo rechazar el rastreo o c\u00f3mo solicitar la eliminaci\u00f3n de sus datos.<\/p><h3>Ofrece un intercambio de valor<\/h3><p>Existen acciones que puedes tomar para recopilar la informaci\u00f3n que necesitas para brindar la mejor experiencia a tus usuarios. Por ejemplo, puedes ofrecer un programa de fidelizaci\u00f3n que ofrezca contenido exclusivo, recomendaciones personalizadas y recompensas de productos. Tambi\u00e9n, puedes optar por soluciones m\u00e1s directas, como ofrecer cupones, ofertas y descuentos a las personas que te comparten sus datos.<\/p><p>Google, por ejemplo, nos comparte el ejemplo de la marca Sour Patch Kids de la empresa: los fan\u00e1ticos de los dulces pueden ir a un sitio web, elegir los sabores, personalizar el empaque con sus nombres y pedir su propia caja \u00fanica de los caramelos multicolores cubiertos de az\u00facar.<\/p><p>La moraleja es que cuando las personas eligen conectarse con nosotros directamente y compartir informaci\u00f3n, debes asegurar de alcanzar un alto nivel de valor, a cambio de su informaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccfe0b0 elementor-widget elementor-widget-shortcode\" data-id=\"ccfe0b0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DBhrlsKqSmk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DBhrlsKqSmk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida de CleverClick 360 (@cleverclick360)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7c689 elementor-widget elementor-widget-text-editor\" data-id=\"8a7c689\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Impulsa el desempe\u00f1o de tus anuncios<\/h3><p>Seg\u00fan un estudio de Boston Consulting Group de 2020, utilizar first-party data puede generar el doble de ingresos incrementales a partir de una \u00fanica colocaci\u00f3n de anuncios.<\/p><p>Los datos propios tambi\u00e9n son prometedores para la monetizaci\u00f3n de anuncios. Seg\u00fan una investigaci\u00f3n encargada por Cond\u00e9 Nast, las marcas que implementan campa\u00f1as publicitarias utilizando los first-party data experimentan un aumento del 15 % en el reconocimiento de la marca, un aumento del 17 % en preferencia y un aumento del 13 % en la intenci\u00f3n de compra.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f128a elementor-widget elementor-widget-text-editor\" data-id=\"73f128a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u201cLos datos propios nos permiten mejorar la experiencia de los clientes en todos nuestros puntos de contacto, al aumentar el rendimiento de la publicidad y ofrecer recomendaciones de contenido, respetando al mismo tiempo las opciones de cancelaci\u00f3n de suscripci\u00f3n de los consumidores.<\/strong><\/p><p><strong>El c\u00edrculo virtuoso de la personalizaci\u00f3n, a su vez, ha generado una mayor interacci\u00f3n y m\u00e1s activos de datos propios, al tiempo que ofrece a nuestros clientes lo que quieren y genera confianza\u201d.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3816190 elementor-widget elementor-widget-text-editor\" data-id=\"3816190\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Karthic Bala, director de datos de Cond\u00e9 Nast.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e5cd3 elementor-widget elementor-widget-text-editor\" data-id=\"19e5cd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Recuerda: los anuncios relevantes son los preferidos por los consumidores, al mismo tiempo que son los m\u00e1s efectivos para las marcas.Sin embargo, la personalizaci\u00f3n no debe estar sobre la privacidad y protecci\u00f3n de datos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8575bee elementor-widget elementor-widget-text-editor\" data-id=\"8575bee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13940 size-full\" src=\"http:\/\/cleverclick360.com\/wp-content\/uploads\/2024\/01\/blog-2-2.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-2.jpg 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-2-300x50.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-2-1024x169.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-2-768x127.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-2-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-017a45b elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"017a45b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15498 post type-post status-publish format-standard has-post-thumbnail hentry category-branding tag-marca-con-proposito tag-sustentabilidad\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cleverclick.com.mx\/en\/una-marca-con-proposito-puede-aumentar-tus-ventas\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/portada-300x169.jpg\" class=\"attachment-medium size-medium wp-image-15499\" alt=\"marca prop\u00f3sito\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/portada-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/portada-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/portada-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/portada-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/portada.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cleverclick.com.mx\/en\/una-marca-con-proposito-puede-aumentar-tus-ventas\/\" >\n\t\t\t\tUna marca con prop\u00f3sito puede aumentar tus ventas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 29, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/cleverclick.com.mx\/en\/una-marca-con-proposito-puede-aumentar-tus-ventas\/\" aria-label=\"Read more about Una marca con prop\u00f3sito puede aumentar tus ventas\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15488 post type-post status-publish format-standard has-post-thumbnail hentry category-seo tag-google tag-seo tag-social-media\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cleverclick.com.mx\/en\/que-es-seo-la-clave-del-posicionamiento-en-buscadores\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/Blog-3-300x169.jpg\" class=\"attachment-medium size-medium wp-image-15489\" alt=\"qu\u00e9 es SEO\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/Blog-3-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/Blog-3-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/Blog-3-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/Blog-3-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/Blog-3.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cleverclick.com.mx\/en\/que-es-seo-la-clave-del-posicionamiento-en-buscadores\/\" >\n\t\t\t\t\u00bfQu\u00e9 es SEO? La clave del posicionamiento en buscadores\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 22, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/cleverclick.com.mx\/en\/que-es-seo-la-clave-del-posicionamiento-en-buscadores\/\" aria-label=\"Read more about \u00bfQu\u00e9 es SEO? La clave del posicionamiento en buscadores\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15474 post type-post status-publish format-standard has-post-thumbnail hentry category-seo tag-chatgpt tag-ia tag-prompt tag-seo\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cleverclick.com.mx\/en\/los-mejores-prompts-para-mejorar-el-seo-de-tu-sitio-web-con-ia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/seo-prompt-IA-300x169.jpg\" class=\"attachment-medium size-medium wp-image-15475\" alt=\"mejorar seo con IA\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/seo-prompt-IA-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/seo-prompt-IA-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/seo-prompt-IA-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/seo-prompt-IA-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2025\/04\/seo-prompt-IA.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cleverclick.com.mx\/en\/los-mejores-prompts-para-mejorar-el-seo-de-tu-sitio-web-con-ia\/\" >\n\t\t\t\tLos mejores prompts para mejorar el SEO de tu sitio web con IA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 17, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/cleverclick.com.mx\/en\/los-mejores-prompts-para-mejorar-el-seo-de-tu-sitio-web-con-ia\/\" aria-label=\"Read more about Los mejores prompts para mejorar el SEO de tu sitio web con IA\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650a24b elementor-widget elementor-widget-text-editor\" data-id=\"650a24b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-14175 size-full\" src=\"http:\/\/cleverclick360.com\/wp-content\/uploads\/2024\/02\/banner.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/02\/banner.jpg 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/02\/banner-300x50.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/02\/banner-1024x169.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/02\/banner-768x127.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/02\/banner-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>A medida que la publicidad digital se ve transformada \u200b\u200bpor la privacidad, la first-party data surge como una estrategia clave para adaptar tu marca a<\/p>","protected":false},"author":2,"featured_media":15039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26,65,32,155],"tags":[181,170,73,137],"class_list":["post-15037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-e-commerce","category-marketing-digital","category-performance-marketing","tag-cookies-de-terceros","tag-first-pary-data","tag-inbound-marketing","tag-performance-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 ventajas de una estrategia basada en first-party data - CleverClick 360<\/title>\n<meta name=\"description\" content=\"Impulsa tu marca con una estrategia centrada en el usuario. 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