{"id":14277,"date":"2024-04-09T20:56:10","date_gmt":"2024-04-09T20:56:10","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=14277"},"modified":"2024-04-09T21:00:46","modified_gmt":"2024-04-09T21:00:46","slug":"que-es-el-marketing-mix-modelling","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/que-es-el-marketing-mix-modelling\/","title":{"rendered":"\u00bfQu\u00e9 es el Marketing Mix Modelling?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14277\" class=\"elementor elementor-14277\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a547d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a547d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-305147a\" data-id=\"305147a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7b088d elementor-widget elementor-widget-image\" data-id=\"e7b088d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-14278\" alt=\"Marketing Mix Modelling\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-1-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-1-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-1-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-1-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4a051 elementor-widget elementor-widget-text-editor\" data-id=\"3c4a051\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>El Marketing Mix Modelling es una t\u00e9cnica indispensable para cualquier negocio que utilice varios canales para contactar con clientes y audiencia. \u00bfDe qu\u00e9 se trata y c\u00f3mo funciona? CleverClick 360 te lo explica en esta peque\u00f1a gu\u00eda.\u00a0<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65311691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65311691\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4f2b7f\" data-id=\"c4f2b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55be8f2f elementor-widget elementor-widget-text-editor\" data-id=\"55be8f2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00bfQu\u00e9 es el Marketing Mix Modelling?<\/h2><p><strong>El Marketing Mix Modelling es una t\u00e9cnica de modelado estad\u00edstico que utiliza datos hist\u00f3ricos de ventas y gastos de marketing para evaluar y predecir el impacto de las diferentes actividades de marketing<\/strong> en el rendimiento general de una empresa.<\/p><p>En otras palabras, esta metodolog\u00eda busca identificar la relaci\u00f3n entre gasto y los resultados obtenidos en cada uno de tus canales de marketing.<\/p><h3>\u00bfPor qu\u00e9 necesitas el MMM?<\/h3><p>Mientras m\u00e1s canales utilizar, m\u00e1s se vuelve complejo poder explicar el impacto de cada uno. Por esta raz\u00f3n, el Marketing Mix Modelling es ideal para:<\/p><ul><li aria-level=\"1\">Anunciantes con m\u00faltiples canales simult\u00e1neos<\/li><li aria-level=\"1\">Ventas multicanal (retail online y presencial)<\/li><li aria-level=\"1\">Canales combinados de Paid media y Own media<\/li><\/ul>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; 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padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"ebce00b079\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_101tu\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_101tu\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h3>Los beneficios del Marketing Mix Modelling<\/h3><ul><li aria-level=\"1\"><b>Toma de decisiones informada<\/b>: Al proporcionar una comprensi\u00f3n detallada de c\u00f3mo funcionan las diferentes actividades de marketing, el MMM ayuda a los gerentes a tomar decisiones m\u00e1s informadas y estrat\u00e9gicas.<\/li><li aria-level=\"1\"><b>Optimizaci\u00f3n del presupuesto<\/b>: Al identificar qu\u00e9 actividades de marketing generan el mayor retorno de la inversi\u00f3n, el MMM permite a las empresas asignar su presupuesto de manera m\u00e1s eficiente y efectiva.<\/li><li aria-level=\"1\"><b>Planificaci\u00f3n a largo plazo<\/b>: Al analizar las tendencias a lo largo del tiempo, el MMM ayuda a las empresas a planificar sus estrategias de marketing a largo plazo y a adaptarse a los cambios en el mercado.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c735034 elementor-widget elementor-widget-text-editor\" data-id=\"c735034\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/seo-que-es-eeat-y-como-aplicarlo\/\" target=\"&quot;_blank&quot;\">SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo <\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417f680 elementor-widget elementor-widget-text-editor\" data-id=\"417f680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00bfC\u00f3mo implementar el MMM?<\/h2><p><img decoding=\"async\" class=\"aligncenter wp-image-14281 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2024\/04\/1-1.jpg\" alt=\"Marketing Mix Modelling\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/1-1.jpg 600w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/1-1-300x225.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/1-1-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>Para implementar este modelo se necesita un an\u00e1lisis de datos preciso. A continuaci\u00f3n, te compartimos un how-to paso a paso:<\/p><ol><li><b> Definir los objetivos:<\/b> Antes de comenzar, es crucial tener una comprensi\u00f3n clara de los objetivos que se quieren lograr con el MMM. \u00bfSe busca optimizar el presupuesto de marketing? \u00bfEntender el impacto de las diferentes actividades de marketing en las ventas? \u00bfMejorar la rentabilidad? Definir estos objetivos ayudar\u00e1 a orientar todo el proceso de implementaci\u00f3n.<\/li><li><b> Recopilar datos:<\/b> Incluye datos hist\u00f3ricos de ventas, gastos de marketing, as\u00ed como otros factores que puedan influir en las ventas, como datos demogr\u00e1ficos, informaci\u00f3n del mercado, competencia, clima, etc. Es fundamental asegurarse de que los datos sean completos, precisos y est\u00e9n limpios para obtener resultados confiables.<\/li><li><b> Identificar variables clave:<\/b> Es importante identificar las variables clave que se utilizar\u00e1n en el modelo. Esto incluye las variables de marketing (precio, promoci\u00f3n, plaza, producto) y cualquier otro factor que pueda afectar las ventas. Es importante seleccionar cuidadosamente estas variables para garantizar que el modelo sea lo m\u00e1s preciso posible.<\/li><li><b> Analizar los datos y construir el modelo:<\/b> El MMM utiliza datos hist\u00f3ricos y t\u00e9cnicas de regresi\u00f3n para averiguar cu\u00e1l es la contribuci\u00f3n de cada canal a los KPI. Para esto, es necesario identificar las variaciones de gasto en canales espec\u00edficos, as\u00ed como las variaciones correspondientes en el KPI.<\/li><li><b> Validar el modelo:<\/b> Una vez que se haya construido el modelo, es importante validar su precisi\u00f3n utilizando datos hist\u00f3ricos no utilizados en el proceso de construcci\u00f3n del modelo. Esto ayudar\u00e1 a asegurar que el modelo sea capaz de predecir con precisi\u00f3n el rendimiento futuro basado en las actividades de marketing.<\/li><li><b> Optimizaci\u00f3n constante:<\/b> El MMM es un proceso continuo y en constante evoluci\u00f3n. Es importante\u00a0 mejorar el modelo con el tiempo a medida que se recopilan m\u00e1s datos y se obtiene m\u00e1s informaci\u00f3n.<\/li><\/ol><h3>5 t\u00e9cnicas de modelado de Mix Marketing Modelling<\/h3><ul><li aria-level=\"1\"><b>Regresi\u00f3n lineal.<\/b> <a href=\"https:\/\/towardsdatascience.com\/market-mix-modelling-application-with-mlr-60b18bd3dc81\" target=\"_blank\" rel=\"noopener\">La t\u00e9cnica m\u00e1s utilizada en MMM<\/a>. Analiza la relaci\u00f3n entre una variable dependiente (ventas) y una o m\u00e1s variables dependientes (gasto en publicidad, promociones, etc.).<\/li><li aria-level=\"1\"><b>An\u00e1lisis de series temporales<\/b>. Esta t\u00e9cnica estad\u00edstica se utiliza para analizar datos en un plazo de tiempo determinado. En MMM se aplica para minimizar el ruido destacar la periodicidad de las se\u00f1ales.<\/li><li aria-level=\"1\"><b>Modelos de atribuci\u00f3n multicana<\/b>l. Consiste en acreditar la venta a los diferentes canales que contribuyeron. Sirve para identificar los canales m\u00e1s eficaces y optimizar el gasto publicitario.<\/li><li aria-level=\"1\"><b>Modelizaci\u00f3n econom\u00e9trica<\/b>. Utiliza la teor\u00eda econ\u00f3mica para analizar el impacto de los inputs de marketing en las ventas. Permite identificar el impacto a largo plazo de las campa\u00f1as de marketing y optimizar estrategias..<\/li><li aria-level=\"1\"><b>An\u00e1lisis bayesiano<\/b>.Aplica el Teorema de Bayes para calcular la probabilidad de un evento, bas\u00e1ndose en informaci\u00f3n hist\u00f3rica. En MMM se utiliza para estimar el impacto de las acciones de marketing.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5317c9 elementor-widget elementor-widget-text-editor\" data-id=\"e5317c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>M\u00e1s entradas similares:<\/strong><\/p><ul><li class=\"elementor-post__title\"><strong><a href=\"https:\/\/cleverclick360.com\/ya-conoces-gemini-la-nueva-ia-de-google\/\" target=\"&quot;_blank&quot;\">\u00bfYa conoces Gemini? La nueva IA de Google <\/a><\/strong><\/li><li class=\"elementor-post__title\"><a href=\"https:\/\/cleverclick360.com\/guia-actualizada-que-es-sem-y-como-funciona\/\" target=\"&quot;_blank&quot;\"><strong>Gu\u00eda [actualizada]: \u00bfQu\u00e9 es SEM y c\u00f3mo funciona?<\/strong> <\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da20970 elementor-widget elementor-widget-text-editor\" data-id=\"da20970\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>El Marketing Mix Modelling es una t\u00e9cnica indispensable para cualquier negocio que utilice varios canales para contactar con clientes y audiencia. \u00bfDe qu\u00e9 se trata y c\u00f3mo funciona? CleverClick 360 te lo explica en esta peque\u00f1a gu\u00eda.\u00a0 \u00bfQu\u00e9 es el Marketing Mix Modelling? El Marketing Mix Modelling es una t\u00e9cnica de modelado estad\u00edstico que utiliza [&hellip;]<\/p>","protected":false},"author":2,"featured_media":14278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32,155],"tags":[93,67,73,193,137,158,194],"class_list":["post-14277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-performance-marketing","tag-ecommerce","tag-google","tag-inbound-marketing","tag-marketing-mix-modelling","tag-performance-marketing","tag-retail","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el Marketing Mix Modelling? 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