{"id":14257,"date":"2024-04-02T21:07:45","date_gmt":"2024-04-02T21:07:45","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=14257"},"modified":"2024-04-02T21:08:19","modified_gmt":"2024-04-02T21:08:19","slug":"seo-que-es-eeat-y-como-aplicarlo","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/seo-que-es-eeat-y-como-aplicarlo\/","title":{"rendered":"SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14257\" class=\"elementor elementor-14257\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e5c949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e5c949\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c71b152\" data-id=\"c71b152\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf4fce4 elementor-widget elementor-widget-image\" data-id=\"bf4fce4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-1024x576.jpg\" class=\"attachment-large size-large wp-image-14258\" alt=\"EEAT\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebba279 elementor-widget elementor-widget-text-editor\" data-id=\"ebba279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>EEAT son las siglas de un conjunto de\u00a0 factores decisivos para el posicionamiento de tu sitio web. En CleverClick360 te compartimos una gu\u00eda donde te explicamos qu\u00e9 son, c\u00f3mo funcionan y c\u00f3mo puedes optimizar tu web para mejorar tu posici\u00f3n en buscadores.\u00a0<\/b><\/p>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"ebce00b079\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_1xwp7\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_1xwp7\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-298d5952 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"298d5952\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78aaa83d\" data-id=\"78aaa83d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ddf51d2 elementor-widget elementor-widget-text-editor\" data-id=\"7ddf51d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00bfQu\u00e9 es EEAtT?<\/h2><p><strong>EEAT son las siglas de <i>Experience<\/i>, <i>Expertise<\/i>, Authoritativeness y <i>Trustworthiness<\/i><\/strong>. Todo esto, traducido a espa\u00f1ol, significa:<strong> Experiencia, Conocimiento, Autoridad y Confianza<\/strong>.<\/p><p>En conjunto, <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t?hl=es\" target=\"_blank\" rel=\"noopener\">se tratan de los principios en los que Google se basa para determinar la calidad de un sitio web.<\/a><\/p><p>Aunque estas directrices no son factores de posicionamiento por s\u00ed mismos, s\u00ed pueden tener impacto directo en la clasificaci\u00f3n de b\u00fasqueda.<\/p><ul><li aria-level=\"1\"><b>Experience<\/b> (experiencia): experiencia y conocimiento de un sitio web en un tema determinado. Google valora m\u00e1s los sitios web que demuestren experiencia en su contenido y en su sector.<\/li><li aria-level=\"1\"><b>Expertise<\/b> (conocimiento): Los conocimientos especializados que requiere un creador de contenido para abordar temas espec\u00edficos.<\/li><li aria-level=\"1\"><b>Authortitativeness<\/b> (autoridad): Se refiere a la reputaci\u00f3n de un sitio web respecto a su industria. Un ejemplo de autoridad es que un sitio sea citada como referencia confiable.<\/li><li aria-level=\"1\"><strong>Trustworthiness<\/strong> (confianza): Todo lo referente a la transparencia de un sitio web; es decir, pol\u00edticas de privacidad, tratamiento de datos, informaci\u00f3n verificable, etc.<\/li><\/ul><h3>YMYL y EEAT<\/h3><p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-14260 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2024\/04\/1.jpg\" alt=\"EEAT\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/1.jpg 600w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/1-300x225.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/1-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p><strong>Entre sus gu\u00edas de calidad, Google contempla la clasificaci\u00f3n YMYL o Your Money or Your Life<\/strong>. Esta clasificaci\u00f3n se refiere a temas como finanzas, medicina, noticias, ciencia o salud. Es decir, temas que pueden tener un impacto real en la vida de las personas, y dada su relevancia deber\u00edan ser abordados por expertos. <b>Es por eso que desde 2022, Google a\u00f1adi\u00f3 <\/b><b><i>Expertise<\/i><\/b><b> a EAT, creando EEAT.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-955310e elementor-widget elementor-widget-text-editor\" data-id=\"955310e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Te puede interesar: <a href=\"https:\/\/cleverclick360.com\/guia-actualizada-que-es-sem-y-como-funciona\/\" target=\"_blank\" rel=\"noopener\">Gu\u00eda [actualizada]: \u00bfQu\u00e9 es SEM y c\u00f3mo funciona?<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c87b6 elementor-widget elementor-widget-text-editor\" data-id=\"b4c87b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Los beneficios de un buen EEAT<\/h3><ol><li aria-level=\"1\"><b>Mejora la Retenci\u00f3n de Usuarios<\/b>: Una p\u00e1gina web con una buena EEAT tiende a retener a los usuarios por m\u00e1s tiempo, ya que proporciona una experiencia de navegaci\u00f3n fluida y satisfactoria. Esto puede reducir la tasa de rebote y aumentar el tiempo que pasan los usuarios en tu sitio, lo que a su vez puede mejorar tu clasificaci\u00f3n en los motores de b\u00fasqueda.<\/li><li aria-level=\"1\"><b>Aumenta la Tasa de Conversi\u00f3n<\/b>: Una mejor experiencia del usuario puede conducir a una mayor tasa de conversi\u00f3n, ya que los usuarios est\u00e1n m\u00e1s inclinados a realizar acciones deseadas, como hacer una compra, suscribirse a un bolet\u00edn informativo o completar un formulario. Esto puede tener un impacto positivo en tus objetivos de SEO, ya que los motores de b\u00fasqueda valoran los sitios web que generan conversiones.<\/li><li aria-level=\"1\"><b>Favorece la Interacci\u00f3n y el Compromiso<\/b>: Los usuarios tienden a interactuar m\u00e1s con un sitio web que ofrece una buena experiencia de usuario. Esto incluye acciones como hacer clic en enlaces, compartir contenido en redes sociales y dejar comentarios. Estas interacciones pueden indicar a los motores de b\u00fasqueda que tu sitio es relevante y valioso para los usuarios, lo que puede mejorar tu posicionamiento en los resultados de b\u00fasqueda.<\/li><li aria-level=\"1\"><b>Reduce la Tasa de Rebote<\/b>: La EEAT tambi\u00e9n puede afectar la tasa de rebote de tu sitio web, que es el porcentaje de usuarios que abandonan tu sitio despu\u00e9s de visitar una sola p\u00e1gina. Una p\u00e1gina con una buena experiencia de usuario es m\u00e1s probable que retenga a los usuarios y los anime a explorar m\u00e1s contenido en tu sitio, lo que puede reducir la tasa de rebote y mejorar tu clasificaci\u00f3n en los motores de b\u00fasqueda.<\/li><\/ol><h3>C\u00f3mo mejorar el EEAT de tu sitio<\/h3><ol><li aria-level=\"1\"><b>Optimiza la velocidad de carga de la p\u00e1gina<\/b>. La velocidad de carga de la p\u00e1gina es un factor cr\u00edtico en la experiencia del usuario. Aseg\u00farate de optimizar im\u00e1genes, minimizar el uso de scripts innecesarios y utilizar un hosting confiable para garantizar que tus p\u00e1ginas se carguen r\u00e1pidamente.<\/li><li aria-level=\"1\"><b>Crea contenido f\u00e1cil de leer y navegar<\/b>. Utiliza un dise\u00f1o limpio y organizado, con un men\u00fa de navegaci\u00f3n claro y una estructura de contenido coherente. Divide el contenido en secciones f\u00e1cilmente digeribles y utiliza encabezados y listas para mejorar la legibilidad.<\/li><li aria-level=\"1\"><b>Haz que tu sitio sea compatible con dispositivos m\u00f3viles<\/b>: Con un n\u00famero cada vez mayor de usuarios accediendo a Internet desde dispositivos m\u00f3viles, es crucial que tu sitio web est\u00e9 optimizado para dispositivos m\u00f3viles. Utiliza un dise\u00f1o receptivo que se adapte autom\u00e1ticamente al tama\u00f1o de la pantalla del dispositivo del usuario.<\/li><li aria-level=\"1\"><b>Ofrece Contenido de alta calidad y relevante<\/b>. Proporciona contenido \u00fatil, relevante y bien escrito que responda a las preguntas y necesidades de tus usuarios. Evita el contenido duplicado y las pr\u00e1cticas de keyword stuffing, y enf\u00f3cate en crear contenido que agregue valor genuino a tus usuarios.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d9e95 elementor-widget elementor-widget-text-editor\" data-id=\"26d9e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"aligncenter wp-image-14175 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2024\/02\/banner.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/02\/banner.jpg 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/02\/banner-300x50.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/02\/banner-1024x169.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/02\/banner-768x127.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/02\/banner-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c75db elementor-widget elementor-widget-text-editor\" data-id=\"85c75db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Te puede interesar: <\/strong><\/p><p class=\"elementor-post__title\"><strong><a href=\"https:\/\/cleverclick360.com\/3-formas-de-impulsar-tu-estrategia-de-marketing-en-youtube\/\" target=\"_blank\" rel=\"noopener\">3 formas de impulsar tu estrategia de marketing en Youtube<\/a><\/strong><\/p><p class=\"elementor-post__title\"><strong><a href=\"https:\/\/cleverclick360.com\/ranking-yougove-las-mejores-marcas-mexicanas-en-2024\/\" target=\"_blank\" rel=\"noopener\">Ranking YouGove: las mejores marcas mexicanas en 2024 <\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>EEAT son las siglas de un conjunto de\u00a0 factores decisivos para el posicionamiento de tu sitio web. En CleverClick360 te compartimos una gu\u00eda donde te explicamos qu\u00e9 son, c\u00f3mo funcionan y c\u00f3mo puedes optimizar tu web para mejorar tu posici\u00f3n en buscadores.\u00a0 \u00bfQu\u00e9 es EEAtT? EEAT son las siglas de Experience, Expertise, Authoritativeness y Trustworthiness. [&hellip;]<\/p>","protected":false},"author":2,"featured_media":14258,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[121,32,34],"tags":[35,192,67,73,33,81],"class_list":["post-14257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital","category-seo","tag-branding","tag-eeat","tag-google","tag-inbound-marketing","tag-marketing-digital","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo - CleverClick 360<\/title>\n<meta name=\"description\" content=\"EEAT son las siglas de Experience, Expertise, Authoritativeness y Trustworthiness. See tratan de los principios de Google para determinar la calidad de un sitio web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo - CleverClick 360\" \/>\n<meta property=\"og:description\" content=\"EEAT son las siglas de Experience, Expertise, Authoritativeness y Trustworthiness. See tratan de los principios de Google para determinar la calidad de un sitio web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/\" \/>\n<meta property=\"og:site_name\" content=\"CleverClick 360\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CleverClick360\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-02T21:07:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-02T21:08:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"d.are\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/\"},\"author\":{\"name\":\"d.are\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408\"},\"headline\":\"SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo\",\"datePublished\":\"2024-04-02T21:07:45+00:00\",\"dateModified\":\"2024-04-02T21:08:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/\"},\"wordCount\":849,\"publisher\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/#organization\"},\"image\":{\"@id\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg\",\"keywords\":[\"Branding\",\"EEAT\",\"Google\",\"Inbound Marketing\",\"Marketing Digital\",\"SEO\"],\"articleSection\":[\"Google\",\"Marketing Digital\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/\",\"url\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/\",\"name\":\"SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo - CleverClick 360\",\"isPartOf\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg\",\"datePublished\":\"2024-04-02T21:07:45+00:00\",\"dateModified\":\"2024-04-02T21:08:19+00:00\",\"description\":\"EEAT son las siglas de Experience, Expertise, Authoritativeness y Trustworthiness. See tratan de los principios de Google para determinar la calidad de un sitio web.\",\"breadcrumb\":{\"@id\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#primaryimage\",\"url\":\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg\",\"contentUrl\":\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg\",\"width\":1200,\"height\":675,\"caption\":\"EEAT\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cleverclick.com.mx\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#website\",\"url\":\"https:\/\/www.cleverclick.com.mx\/\",\"name\":\"CleverClick 360\",\"description\":\"Desarrollamos un concepto TODO-EN-UNO donde cobramos por lead calificado con el objetivo de generar un ROI rentable para nuestros clientes en menos de tres meses.\",\"publisher\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cleverclick.com.mx\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#organization\",\"name\":\"CleverClick360\",\"url\":\"https:\/\/www.cleverclick.com.mx\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png\",\"contentUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png\",\"width\":512,\"height\":512,\"caption\":\"CleverClick360\"},\"image\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CleverClick360\",\"https:\/\/x.com\/Cleverclick360\",\"https:\/\/www.instagram.com\/cleverclick360\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408\",\"name\":\"d.are\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g\",\"caption\":\"d.are\"},\"url\":\"https:\/\/cleverclick.com.mx\/en\/author\/daniel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo - CleverClick 360","description":"EEAT son las siglas de Experience, Expertise, Authoritativeness y Trustworthiness. See tratan de los principios de Google para determinar la calidad de un sitio web.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/","og_locale":"en_US","og_type":"article","og_title":"SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo - CleverClick 360","og_description":"EEAT son las siglas de Experience, Expertise, Authoritativeness y Trustworthiness. See tratan de los principios de Google para determinar la calidad de un sitio web.","og_url":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/","og_site_name":"CleverClick 360","article_publisher":"https:\/\/www.facebook.com\/CleverClick360","article_published_time":"2024-04-02T21:07:45+00:00","article_modified_time":"2024-04-02T21:08:19+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg","type":"image\/jpeg"}],"author":"d.are","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#article","isPartOf":{"@id":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/"},"author":{"name":"d.are","@id":"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408"},"headline":"SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo","datePublished":"2024-04-02T21:07:45+00:00","dateModified":"2024-04-02T21:08:19+00:00","mainEntityOfPage":{"@id":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/"},"wordCount":849,"publisher":{"@id":"https:\/\/www.cleverclick.com.mx\/#organization"},"image":{"@id":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#primaryimage"},"thumbnailUrl":"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg","keywords":["Branding","EEAT","Google","Inbound Marketing","Marketing Digital","SEO"],"articleSection":["Google","Marketing Digital","SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/","url":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/","name":"SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo - CleverClick 360","isPartOf":{"@id":"https:\/\/www.cleverclick.com.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#primaryimage"},"image":{"@id":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#primaryimage"},"thumbnailUrl":"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg","datePublished":"2024-04-02T21:07:45+00:00","dateModified":"2024-04-02T21:08:19+00:00","description":"EEAT son las siglas de Experience, Expertise, Authoritativeness y Trustworthiness. See tratan de los principios de Google para determinar la calidad de un sitio web.","breadcrumb":{"@id":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#primaryimage","url":"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg","contentUrl":"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/04\/blog.jpg","width":1200,"height":675,"caption":"EEAT"},{"@type":"BreadcrumbList","@id":"https:\/\/webdisk.cleverclick.com.mx\/seo-que-es-eeat-y-como-aplicarlo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cleverclick.com.mx\/"},{"@type":"ListItem","position":2,"name":"SEO: Qu\u00e9 es EEAT y c\u00f3mo aplicarlo"}]},{"@type":"WebSite","@id":"https:\/\/www.cleverclick.com.mx\/#website","url":"https:\/\/www.cleverclick.com.mx\/","name":"CleverClick 360","description":"Desarrollamos un concepto TODO-EN-UNO donde cobramos por lead calificado con el objetivo de generar un ROI rentable para nuestros clientes en menos de tres meses.","publisher":{"@id":"https:\/\/www.cleverclick.com.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cleverclick.com.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cleverclick.com.mx\/#organization","name":"CleverClick360","url":"https:\/\/www.cleverclick.com.mx\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cleverclick.com.mx\/#\/schema\/logo\/image\/","url":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png","contentUrl":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png","width":512,"height":512,"caption":"CleverClick360"},"image":{"@id":"https:\/\/www.cleverclick.com.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CleverClick360","https:\/\/x.com\/Cleverclick360","https:\/\/www.instagram.com\/cleverclick360\/"]},{"@type":"Person","@id":"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408","name":"d.are","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g","caption":"d.are"},"url":"https:\/\/cleverclick.com.mx\/en\/author\/daniel\/"}]}},"_links":{"self":[{"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/posts\/14257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/comments?post=14257"}],"version-history":[{"count":4,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/posts\/14257\/revisions"}],"predecessor-version":[{"id":14263,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/posts\/14257\/revisions\/14263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/media\/14258"}],"wp:attachment":[{"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/media?parent=14257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/categories?post=14257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverclick.com.mx\/en\/wp-json\/wp\/v2\/tags?post=14257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}