{"id":14218,"date":"2024-03-14T21:20:53","date_gmt":"2024-03-14T21:20:53","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=14218"},"modified":"2024-03-14T21:20:53","modified_gmt":"2024-03-14T21:20:53","slug":"guia-actualizada-que-es-sem-y-como-funciona","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/guia-actualizada-que-es-sem-y-como-funciona\/","title":{"rendered":"Gu\u00eda [actualizada]: \u00bfQu\u00e9 es SEM y c\u00f3mo funciona?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14218\" class=\"elementor elementor-14218\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abf26ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abf26ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdb3668\" data-id=\"cdb3668\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be65c4 elementor-widget elementor-widget-image\" data-id=\"8be65c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/blog-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-14219\" alt=\"qu\u00e9 es SEM\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/blog-1-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/blog-1-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/blog-1-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/blog-1-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/blog-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8082b76 elementor-widget elementor-widget-text-editor\" data-id=\"8082b76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00bfQu\u00e9 es SEM?<\/h2><p><b>El marketing en motores de b\u00fasqueda o marketing de buscadores<\/b> (Search Engine Marketing) se refiere a las estrategias de marketing digital enfocadas a campa\u00f1as de <b>based on<\/b> <b>keywords<\/b> <b>and, thus,<\/b> Su objetivo principal es atraer m\u00e1s tr\u00e1fico a tu sitio web, utilizando los motores de b\u00fasqueda.<\/p><p>Las estrategias SEM son la punta de lanza para lograr conversiones. O sea, acciones que esperas por parte de los usuarios. Y eso puede incluir captaci\u00f3n de leads, descargas, suscripciones o ventas.<\/p><p><b>Como ya puedes notar, la principal diferencia con el SEO es que el SEM requiere de pago.<\/b><\/p>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"ebce00b079\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_1qe6u\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_1qe6u\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a5586f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a5586f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dd11e28\" data-id=\"4dd11e28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25b46711 elementor-widget elementor-widget-text-editor\" data-id=\"25b46711\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>\u00bfCu\u00e1l es la diferencia entre SEO y SEM?<\/b><\/h3><ul><li aria-level=\"1\">Las estrategias SEO tienen como objetivo posicionarse en los buscadores a trav\u00e9s de contenido org\u00e1nico y de calidad.<\/li><\/ul><ul><li aria-level=\"1\">El SEO se involucra con factores internos y externos al sitio web que busca posicionar. Eso incluye: Tiempo de carga<ul><li aria-level=\"2\">T\u00edtulos y encabezados<\/li><li aria-level=\"2\">Palabras Clave (Keywords)<\/li><li aria-level=\"2\">Buen contenido<\/li><li aria-level=\"2\">Enlaces internos<\/li><li aria-level=\"2\">Optimizaci\u00f3n de im\u00e1genes<\/li><li aria-level=\"2\">Experiencia de usuario (UX)<\/li><li aria-level=\"2\">Estructura web<\/li><\/ul><\/li><\/ul><h4>Mientras que el SEM:<\/h4><ul><li aria-level=\"1\">El SEM requiere de pagos. Su estrategia se basa en la segmentaci\u00f3n y uso de palabras clave para atraer a los usuarios interesados en b\u00fasquedas comerciales espec\u00edficas.<\/li><li aria-level=\"1\">El contenido SEM es directo y corto. Lo usual es que toma la forma de banners o im\u00e1genes con un Call-to-Action.<\/li><\/ul><h3>\u00bfC\u00f3mo funciona el SEM?<\/h3><p>Como puedes notar en la imagen de abajo, los buscadores como Google reservan un espacio\u00a0 publicitario al principio de los resultados de b\u00fasqueda.<\/p><p>Para lograr ocupar los espacios publicitarios en el SERP, los anunciantes participan en una subasta por las keywords. Y, sencillamente, quien gana la puja toma el primer puesto.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-14222 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2024\/03\/sem.jpg\" alt=\"qu\u00e9 es SEM\" width=\"1117\" height=\"590\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/sem.jpg 1117w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/sem-300x158.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/sem-1024x541.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/sem-768x406.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/03\/sem-18x10.jpg 18w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><\/p><p><b>Eso s\u00ed, los anuncios \u00fanicamente aparecer\u00e1n en las b\u00fasquedas con intenciones comerciales. Las b\u00fasquedas informativas solo mostrar\u00e1n resultados org\u00e1nicos.\u00a0<\/b><\/p><h3>\u00bfC\u00f3mo funcionan las pujas?<\/h3><p>Antes de explicarte, hay dos puntos necesarios que siempre debes tener en cuenta:<\/p><ul><li aria-level=\"1\">Keywords por las que deseas pujar<\/li><li aria-level=\"1\">El presupuesto disponible para invertir en CPC (costo por clic) de cada keyword<\/li><\/ul><p>El primer paso consiste en una verificaci\u00f3n de Google. El objetivo es comprobar que tus keywords corresponden con las b\u00fasquedas de usuario.<\/p><p>Ahora s\u00ed, el siguiente paso es la subasta.<\/p><h3>\u00bfC\u00f3mo ganar una puja de anuncios?<\/h3><p>Hay cinco factores principales s que determinan qu\u00e9 anuncios aparecer\u00e1n y en qu\u00e9 orden:<\/p><ul><li aria-level=\"1\"><b>Tu puja:<\/b> al configurar una puja, indicas a Google Ads el importe m\u00e1ximo que quieres pagar por recibir un clic en tu anuncio, aunque normalmente acabas pagando menos. Las pujas se pueden cambiar en cualquier momento.<\/li><li aria-level=\"1\"><b>La calidad de tus anuncios:<\/b> La evaluaci\u00f3n de la calidad del anuncio se resume en el<a href=\"https:\/\/support.google.com\/google-ads\/answer\/140351\" target=\"_blank\" rel=\"noopener\"> nivel de calidad<\/a>, que puedes monitorizar y tratar de mejorar en tu cuenta de Google Ads.<\/li><li aria-level=\"1\"><b>Impacto esperado de los recursos y de otros formatos de anuncio:<\/b> Google Ads realiza una estimaci\u00f3n del impacto que tendr\u00e1n tus anuncios. Incluso si la competencia tiene pujas m\u00e1s elevadas, puedes ganar una posici\u00f3n m\u00e1s alta a un precio menor usando palabras clave, anuncios y recursos de gran relevancia.<\/li><li aria-level=\"1\"><b>El ranking de anuncio:<\/b> para asegurar que solo se publiquen anuncios de alta calidad, Google fija los l\u00edmites m\u00ednimos que debe alcanzar un anuncio para mostrarse en determinadas posiciones.<\/li><\/ul><p><b>El contexto del anuncio:<\/b> para calcular el ranking de un anuncio, Google toma en cuenta: ubicaci\u00f3n de la b\u00fasqueda, el tipo de dispositivo, el momento de la b\u00fasqueda, el tipo de t\u00e9rminos de b\u00fasqueda, los otros anuncios y resultados de b\u00fasqueda que se muestran en la p\u00e1gina, as\u00ed como otras se\u00f1ales y atributos del usuario.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a599c8f elementor-widget elementor-widget-text-editor\" data-id=\"a599c8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Tambi\u00e9n lee:<\/strong><\/p><p><a href=\"https:\/\/cleverclick360.com\/que-es-un-prompt-de-ia\/\" target=\"_blank\" rel=\"noopener\"><strong>5 consejos para crear las mejores prompts de IA<\/strong><\/a><\/p><p class=\"elementor-post__title\"><a href=\"https:\/\/cleverclick360.com\/smo-vs-smm-cual-es-la-diferencia\/\" target=\"_blank\" rel=\"noopener\"><strong>SMO vs SMM: \u00bfcu\u00e1l es la diferencia?<\/strong> <\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58e71f elementor-widget elementor-widget-text-editor\" data-id=\"c58e71f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00bfQu\u00e9 es SEM? El marketing en motores de b\u00fasqueda o marketing de buscadores (Search Engine Marketing) se refiere a las estrategias de marketing digital enfocadas a campa\u00f1as de pago por click basadas en palabras clave. Su objetivo principal es atraer m\u00e1s tr\u00e1fico a tu sitio web, utilizando los motores de b\u00fasqueda. Las estrategias SEM son [&hellip;]<\/p>","protected":false},"author":2,"featured_media":14219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72,32,155],"tags":[73,33,191,80],"class_list":["post-14218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-digital","category-performance-marketing","tag-inbound-marketing","tag-marketing-digital","tag-perofrmance-marketing","tag-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda [actualizada]: \u00bfQu\u00e9 es SEM y c\u00f3mo funciona? - CleverClick 360<\/title>\n<meta name=\"description\" content=\"El marketing en motores de b\u00fasqueda (Search Engine Marketing) se refiere a las estrategias digitales enfocadas a campa\u00f1as de pago por click y basadas en palabras clave. 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