{"id":13903,"date":"2024-01-17T00:04:49","date_gmt":"2024-01-17T00:04:49","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13903"},"modified":"2024-01-17T00:10:24","modified_gmt":"2024-01-17T00:10:24","slug":"5-formas-de-impulsar-tu-estrategia-de-performance-marketing-con-ia","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/5-formas-de-impulsar-tu-estrategia-de-performance-marketing-con-ia\/","title":{"rendered":"5 formas de impulsar tu estrategia de performance marketing con IA"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13903\" class=\"elementor elementor-13903\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e76dfb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e76dfb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fa8c334\" data-id=\"4fa8c334\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0ade3 elementor-widget elementor-widget-image\" data-id=\"3a0ade3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-1024x576.jpg\" class=\"attachment-large size-large wp-image-13908\" alt=\"performance marketing IA\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6896066 elementor-widget elementor-widget-text-editor\" data-id=\"6896066\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>CleverClick 360 te comparte 5 formas c\u00f3mo la IA puede ayudarte a impulsar tu estrategia de performance marketing.\u00a0<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9eac55 elementor-widget elementor-widget-text-editor\" data-id=\"c9eac55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En 2024, la Inteligencia Artificial ser\u00e1 uno de los grandes aliados de todos las empresas y marcas online. La innovaci\u00f3n de los modelos basados en IA ha permitido alternativas que cuidan la privacidad de tu audiencia, al mismo tiempo que aprovecha datos como comportamientos, b\u00fasquedas e intereses. Pero no se trata s\u00f3lo de recopilar datos. La IA permite identificar el contenido y canales con mejor rendimiento, y as\u00ed alcanzar tus metas en cada punto de contacto.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e01578 elementor-widget elementor-widget-text-editor\" data-id=\"68e01578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>5 formas de impulsar tu estrategia de performance marketing con IA<\/h2>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"ebce00b079\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_uhaco\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_uhaco\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h3>Impulsa la creatividad<\/h3><p>Aunque la IA es incapaz de sustituir la creatividad humana, s\u00ed que puede ser una gran herramienta que apoye el proceso creativo.<\/p><p>Las herramientas IA pueden ayudarte a crear contenido espec\u00edfico para cada plataforma, bas\u00e1ndose en tus propios assets, objetivos, creatividad previa, objetivos o RRSS.. Por ejemplo, una herramienta IA puede ayudarte a transcribir una voz en off, crear subt\u00edtulos o recortar un video<\/p><p>En resumen, podr\u00e1s dedicar menos tiempo a la ejecuci\u00f3n y m\u00e1s tiempo al desarrollo de creatividad.<\/p><p>Es importante entender que<a href=\"https:\/\/blog.cleverclick360.com\/marketing-digital\/escribir-el-copy-perfecto\/\"> <b>una IA no puede tomar decisiones cr\u00edticas, que requieren de expertise<\/b><\/a>. Por lo que, como toda herramienta, solo puede aprovecharse al m\u00e1ximo gracias a\u00a0 un experto. Dicho esto, \u00bfqu\u00e9 caracter\u00edsticas deber\u00edas buscar en tu herramienta IA? Lo resumimos en tres puntos:<\/p><ul><li aria-level=\"1\"><b>Optimizaci\u00f3n SEO<\/b>. Lo ideal es que el software pueda calificar la legibilidad del contenido, sugerir palabras clave y evaluar el copy seg\u00fan<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9128678?hl=en\"> <b>SEO Best Practices<\/b><\/a>. Aunque no todas las herramientas IA para Copywriting cuentan con un detector de plagio, esta <i>feature<\/i> resulta bastante \u00fatil para cualquier creador de contenido.<\/li><li aria-level=\"1\"><b>Integraci\u00f3n<\/b>. Es importante que tu herramienta IA sea capaz de integrarse con otras aplicaciones, por ejemplo, procesadores de texto. En ese\u00a0 mismo sentido, aseg\u00farate que ofrezca facilidades de descarga y exportaci\u00f3n de documentos.<\/li><li aria-level=\"1\"><b>Uso intuitivo<\/b>. El objetivo de cualquier herramienta es optimizar el tiempo. De modo que lo mejor es elegir aquella que te ofrezca la experiencia de usuario m\u00e1s adecuada a tus necesidades. Si no te parece amigable, quiz\u00e1 debas probar otra.<\/li><\/ul><h3>Descubre nuevos compradores<\/h3><p>La personalizaci\u00f3n es un elemento b\u00e1sico para el \u00e9xito de cualquier campa\u00f1a de performance marketing, y con una herramienta IA, puedes mejorar tu creatividad para llegar a clientes potenciales donde sea que se encuentren. \u00bfC\u00f3mo? Una forma de hacerlo es mediante el uso de anuncios de b\u00fasqueda con tecnolog\u00eda de inteligencia artificial, que le permiten llegar a las personas que buscan tu oferta.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-13909 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2024\/01\/1-2.jpg\" alt=\"performance marketing IA\" width=\"600\" height=\"600\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/1-2.jpg 600w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/1-2-300x300.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/1-2-150x150.jpg 150w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/1-2-12x12.jpg 12w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>Por otro lado, en 2024,<b> los buscadores se convirtieron en el quinto punto de contacto m\u00e1s importante para las marcas<\/b>. Para las empresas y negocios online esto significa que hoy es indispensable analizar la intenci\u00f3n de keywords y keyphrases, independientemente del posicionamiento de tu punto de contacto. Adem\u00e1s, <b>gracias al crecimiento de las b\u00fasquedas zero-click, las marcas deber\u00e1n revisitar su estrategia digital para asegurarse de responder a las b\u00fasquedas de los usuarios y aumentar su autoridad<\/b>.<\/p><h3>Encuentra a tu audiencia en los formatos adecuados<\/h3><p>Una vez que las personas descubran tu marca, dedicar\u00e1n tiempo a investigarla. Sin embargo, eso no significa que los usuarios est\u00e9n decididos a comprar tu producto. De hecho, de acuerdo con datos de <a href=\"https:\/\/www.kantar.com\/\" target=\"_blank\" rel=\"noopener\">Kantar<\/a>,<b> el 77% de los consumidores necesitan hasta seis meses para decidirse a realizar una compra<\/b>. \u00bfQu\u00e9 significa esto para un negocio digital? Muy sencillo: si bien la b\u00fasqueda de los usuarios sigue siendo fundamental para tu estrategia de performance, tambi\u00e9n es esencial llegar a las personas de formas novedosas para animarlas a comprar.<\/p><p>Y aqu\u00ed es donde la <b>first-party data recopilada por una IA<\/b> puede ayudarte a optimizar tus campa\u00f1as. Por ejemplo, la herramienta de IA de Google para campa\u00f1as de video, te permite implementar anuncios en una combinaci\u00f3n personalizada de formatos y pantallas de YouTube, todo a partir de tus assets y objetivos. Para lograrlo, analiza una variedad de se\u00f1ales, como la cantidad de anuncios vistos, interacciones y horarios.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3a06d elementor-widget elementor-widget-text-editor\" data-id=\"ae3a06d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/3-mitos-sobre-medicion-que-frenan-tu-estrategia-de-marketing-digital\/\">3 mitos sobre medici\u00f3n que frenan tu estrategia de marketing digital<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c8d4c elementor-widget elementor-widget-text-editor\" data-id=\"79c8d4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Aumentar la confianza de tus clientes<\/h3><p>La privacidad y el manejo de datos no es un tema nuevo. Sin embargo, <a href=\"https:\/\/cleverclick360.com\/4-consejos-para-impulsar-la-estrategia-de-privacidad-de-tu-marca\/\" target=\"_blank\" rel=\"noopener\"><b>a medida que disminuya el uso de rastreadores y cookies de terceros<\/b><\/a> (y aumenten las restricciones),\u00a0 las empresas tendr\u00e1n que adoptar nuevas estrategias para ganarse la confianza de los usuarios y obtener los datos necesarios para segmentar y optimizar campa\u00f1as. Aqu\u00ed es donde entran los datos de primera mano (o first-party data).<\/p><p>La innovaci\u00f3n de la\u00a0 IA abri\u00f3 la puerta a alternativas que cuidan la privacidad de tu audiencia, al mismo tiempo que aprovecha firs-party data. Pero no se trata s\u00f3lo de recopilar datos. La IA permite identificar el contenido y canales con mejor rendimiento, con el fin de alcanzar tus metas en cada punto de contacto.<\/p><p>Cuando se trata de privacidad, los consumidores esperan que las marcas sean capaces de ganarse su confianza, cuidando su informaci\u00f3n y controlando los datos que comparten.<b> Para destacar en el 2024, las empresas deber\u00e1n adoptar una estrategia que ponga en primer lugar a las personas y sus intereses. Asimismo deber\u00e1n priorizar el intercambio de valor entre usuarios y negocios<\/b>.<\/p><h3>Impulsa tu ROI<\/h3><p><img decoding=\"async\" class=\"aligncenter wp-image-13910 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2024\/01\/2-1.jpg\" alt=\"performance marketing IA\" width=\"600\" height=\"600\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/2-1.jpg 600w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/2-1-300x300.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/2-1-150x150.jpg 150w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/2-1-12x12.jpg 12w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>Con los cambios de los \u00faltimos a\u00f1os, los consumidores aprendieron a saltar entre plataformas f\u00edsicas y digitales para entretenerse y comprar. Sin embargo, existe una constante: los usuarios utilizan las plataformas digitales para investigar y descubrir nuevos productos. Al mismo tiempo, este escenario tambi\u00e9n aumenta la necesidad por generar nuevos puntos de encuentro. En este escenario, las campa\u00f1as impulsadas por IA pueden ser una herramienta indispensable.<\/p><p>Con los anuncios impulsados por IA, resulta m\u00e1s f\u00e1cil responder a las b\u00fasquedas de los usuarios. Los negocios que aprovechen esta herramienta, est\u00e1n ampliando el alcance y la relevancia de sus ads para descubrir audiencias nuevas y de alto valor que tal vez no hubieran esperado antes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6605f elementor-widget elementor-widget-text-editor\" data-id=\"ea6605f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ahora lee: <a href=\"https:\/\/cleverclick360.com\/4-consejos-para-mejorar-el-roi-de-tus-ads-en-youtube\/\" target=\"&quot;_blank&quot;\">4 consejos para mejorar el ROI de tus ads en YouTube <\/a><\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>CleverClick 360 te comparte 5 formas c\u00f3mo la IA puede ayudarte a impulsar tu estrategia de performance marketing.\u00a0 En 2024, la Inteligencia Artificial ser\u00e1 uno de los grandes aliados de todos las empresas y marcas online. La innovaci\u00f3n de los modelos basados en IA ha permitido alternativas que cuidan la privacidad de tu audiencia, al [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32,155],"tags":[35,87,122,33,137,169,81,83,68],"class_list":["post-13903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-performance-marketing","tag-branding","tag-copywriting","tag-inteligencia-artificial","tag-marketing-digital","tag-performance-marketing","tag-roi","tag-seo","tag-smo","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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