{"id":13832,"date":"2023-12-26T21:47:28","date_gmt":"2023-12-26T21:47:28","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13832"},"modified":"2023-12-26T21:48:26","modified_gmt":"2023-12-26T21:48:26","slug":"4-consejos-para-mejorar-el-roi-de-tus-ads-en-youtube","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/4-consejos-para-mejorar-el-roi-de-tus-ads-en-youtube\/","title":{"rendered":"4 consejos para mejorar el ROI de tus ads en YouTube"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13832\" class=\"elementor elementor-13832\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a76fe5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a76fe5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-185cba9a\" data-id=\"185cba9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7af3220 elementor-widget elementor-widget-image\" data-id=\"7af3220\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-4-1024x576.jpg\" class=\"attachment-large size-large wp-image-13833\" alt=\"ROI ads YouTube\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-4-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-4-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-4-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-4-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-4.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a49ab elementor-widget elementor-widget-text-editor\" data-id=\"d8a49ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google identific\u00f3 los factores clave que contribuyen al crecimiento del ROI de los anunciantes y marcas en YouTube.\u00a0 De acuerdo con sus resultados, existen cuatro elementos capaces de impulsar el ROI de los ads en video para YouTube:<b> creatividad, combinaci\u00f3n de formatos de anuncios, alcance- frecuencia, y audiencia<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee8b4ec elementor-widget elementor-widget-text-editor\" data-id=\"3ee8b4ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00bfQu\u00e9 es el Marketing Mix Modelling?<\/h3><p>Se trata de un modelado estad\u00edstico, cuyo objetivo es analizar la relaci\u00f3n entre el gasto y los resultados obtenidos por un canal de marketing.<\/p><p>En otras palabras, el MMM utiliza datos hist\u00f3ricos para entender cu\u00e1l es la contribuci\u00f3n de cada canal a los KPIs y, por lo tanto, a tus objetivos. Para Google, los modelos <span class=\"HwtZe\" lang=\"es\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">MMM son la forma m\u00e1s completa de medir el ROI de diferentes canales online u offline.\u00a0 <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/data-and-measurement\/art-of-marketing-mix-models\/\" target=\"_blank\" rel=\"noopener\">Y gracias a los datos obtenidos por este modelo<\/a>, Google logr\u00f3 identificar cuatro elementos cruciales para impulsar el ROI de los ads en YouTube:<b> creatividad, combinaci\u00f3n de formatos de anuncios, alcance- frecuencia, y audiencia<\/b>.<br \/><\/span><\/span><\/span><\/p><h2>4 consejos para mejorar el ROI de tus ads en YouTube<\/h2>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"f18ae07cf0\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_1e5pn\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_1e5pn\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h3>Creatividad<\/h3><p>Los datos demuestran que la creatividad representa casi el 50% del retorno de la inversi\u00f3n.<\/p><p><b>Lo cierto es que crear contenido no siempre resulta una tarea f\u00e1cil<\/b> Content creation is not an easy task. Creatively, it involves different decisions that must be taken from the very beginning. That is why it is important to rely on some,  let\u2019s call it, guidelines that may help us to achieve goals.<\/p><p>Despu\u00e9s de analizar cientos de anuncios en Youtube, Google y Kantar descubrieron cu\u00e1les son los elementos que forman un ad exitoso. A estos 4 elementos decidieron llamarlos principios ABCD: atenci\u00f3n, marca, conexi\u00f3n y direcci\u00f3n.<\/p><p>Seg\u00fan una investigaci\u00f3n realizada por Nielsen, <strong>los anuncios que segu\u00edan los principios ABCD registraron un aumento de ventas un 30% mayor que los anuncios que no los cumpl\u00edan<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d75920b elementor-widget elementor-widget-text-editor\" data-id=\"d75920b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/el-arte-del-storytelling-en-youtube\/\" target=\"_blank\" rel=\"noopener\">El ABCD del Storytelling<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8307e elementor-widget elementor-widget-text-editor\" data-id=\"de8307e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Usa diferentes formatos<\/h3><p>Cada formato de YouTube tiene objetivos espec\u00edficos, y no deber\u00edas ignorar a ninguno. Al contrario, las investigaciones muestran que <a href=\"https:\/\/cleverclick360.com\/4-consejos-para-impulsar-la-efectividad-de-tus-campanas-de-performance-marketing\/\" target=\"_blank\" rel=\"noopener\">las estrategias que atacan a cada una de las etapas del embudo generan un ROI<\/a> mayor, que aquellas que no lo hacen.<\/p><p>Para apoyar esto, datos duros: de acuerdo con un meta an\u00e1lisis de Nielsen, una estrategia de embudo completo genera un ROI\u00a0 10% mayor en comparaci\u00f3n con las campa\u00f1as de awareness.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e8df1 elementor-widget elementor-widget-text-editor\" data-id=\"41e8df1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Alcance y frecuencia<\/h3><p><img decoding=\"async\" class=\"aligncenter wp-image-13837 size-medium\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/12\/3-2-300x225.jpg\" alt=\"ROI ads YouTube\" width=\"300\" height=\"225\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/3-2-300x225.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/3-2-16x12.jpg 16w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/3-2.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p>Aunque el alcance y la frecuencia est\u00e1n muy unidos, cada uno impacta el ROI de manera muy diferente. En general, aumentar el alcance mantiene el ROI, mientras que aumentar la frecuencia m\u00e1s all\u00e1 de un punto espec\u00edfico suele disminuir la efectividad de los anuncios. Sin embargo, cuando se trata de frecuencia, es importante que las marcas sepan que tiene un margen de maniobra en YouTube mayor de lo que podr\u00edan pensar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e495d04 elementor-widget elementor-widget-text-editor\" data-id=\"e495d04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/asi-funciona-el-algoritmo-de-youtube-en-2023\/\">As\u00ed funciona el algoritmo de Youtube en 2023<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74990f5 elementor-widget elementor-widget-text-editor\" data-id=\"74990f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En promedio, las marcas pueden aumentar la frecuencia semanal promedio en YouTube de una a tres exposiciones, sin disminuir la efectividad de los anuncios de YouTube. Para simplificar el proceso, Google comenz\u00f3 a permitir que los anunciantes que utilizan elijan una frecuencia de hasta cinco impresiones por semana, lo que les ayuda a lograr el m\u00e1ximo alcance y al mismo tiempo establecer la frecuencia semanal deseada.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e38d0 elementor-widget elementor-widget-text-editor\" data-id=\"13e38d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Piensa en tu audiencia<\/h3><p><img decoding=\"async\" class=\"aligncenter wp-image-13836 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/12\/4-2.jpg\" alt=\"ROI ads YouTube\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/4-2.jpg 600w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/4-2-300x225.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/4-2-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>A qui\u00e9n le muestras tus anuncios afecta significativamente tu ROI.\u00a0 Cada marca tiene al menos una audiencia demogr\u00e1fica, pero agregar audiencias seg\u00fan intereses y comportamientos puede ayudarte a llegar a m\u00e1s clientes potenciales.\u00a0Por ejemplo, una marca deportiva podr\u00eda mostrar sus ads a quienes buscan tutoriales sobre \u201calimentaci\u00f3n sana\u201d, \u201crutinas de ejercicio\u201d\u00a0 o similares. Estos matices a\u00f1aden un sentido de personalizaci\u00f3n y\u00a0 pueden marcar la diferencia en la decisi\u00f3n de compra.<\/p><p>Para conocer m\u00e1s a tu audiencia, Google cuenta con Insights Finder. Esta herramienta te proporcionar\u00e1 informaci\u00f3n como intereses, datos demogr\u00e1ficos y geogr\u00e1ficos, utilizando se\u00f1ales agregadas y an\u00f3nimas de Google y YouTube.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e4751 elementor-widget elementor-widget-text-editor\" data-id=\"61e4751\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u00c9chale un vistazo: <a href=\"https:\/\/cleverclick360.com\/compras-de-fin-de-ano-5-consejos-para-incrementar-tus-ventas\/\" target=\"_blank\" rel=\"noopener\">Aprovecha el Fin de A\u00f1o para incrementar tus ventas<\/a><\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Google identific\u00f3 los factores clave que contribuyen al crecimiento del ROI de los anunciantes y marcas en YouTube.\u00a0 De acuerdo con sus resultados, existen cuatro elementos capaces de impulsar el ROI de los ads en video para YouTube: creatividad, combinaci\u00f3n de formatos de anuncios, alcance- frecuencia, y audiencia. \u00bfQu\u00e9 es el Marketing Mix Modelling? Se [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[121,72,155,54,124],"tags":[],"class_list":["post-13832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-inbound-marketing","category-performance-marketing","category-storytelling","category-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CleverClick 360 4 consejos para mejorar el ROI de tus ads en YouTube -<\/title>\n<meta name=\"description\" content=\"Impulsa el ROI de tus ads en YouTube con estos cuatro elementos: creatividad, 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