{"id":13709,"date":"2023-11-03T21:48:16","date_gmt":"2023-11-03T21:48:16","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13709"},"modified":"2023-11-03T21:52:15","modified_gmt":"2023-11-03T21:52:15","slug":"seo-off-page-una-guia-para-optimizar-tu-sitio-web","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/seo-off-page-una-guia-para-optimizar-tu-sitio-web\/","title":{"rendered":"SEO off-page: una gu\u00eda para optimizar tu sitio web"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13709\" class=\"elementor elementor-13709\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-155b301c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"155b301c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a2b57fe\" data-id=\"5a2b57fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-930eedb elementor-widget elementor-widget-image\" data-id=\"930eedb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/blog-1024x576.jpg\" class=\"attachment-large size-large wp-image-13710\" alt=\"SEO off-page\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/blog-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/blog-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/blog-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/blog-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/blog.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aae1fef elementor-widget elementor-widget-text-editor\" data-id=\"aae1fef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>El SEO off-page es uno de los dos pilares para desarrollar una estrategia de posicionamiento para tu marca. CleverClick 360 te comparte una gu\u00eda para que aprendas en qu\u00e9 consiste y c\u00f3mo aplicarlo.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e615df9 elementor-widget elementor-widget-text-editor\" data-id=\"5e615df9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>SEO off-page: una gu\u00eda para optimizar tu sitio web<\/h2>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"ebce00b079\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_3r8mb\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_3r8mb\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h3>\u00bfQu\u00e9 es SEO off-page?<\/h3><p>El SEO Off-Page se enfoca en optimizar factores <b>externos<\/b> al sitio web. En otras palabras, el SEO off-page re\u00fane todas las pr\u00e1cticas que no implican publicar contenido nuevo, pero que tambi\u00e9n tienen como meta el posicionamiento en buscadores.<\/p><p>Con esto nos referimos a<\/p><ul><li aria-level=\"1\">redes sociales<\/li><li aria-level=\"1\">relaciones p\u00fablicas<\/li><li aria-level=\"1\">eventos y activaciones<\/li><li aria-level=\"1\">podcasts<\/li><li aria-level=\"1\">marketing de influencers<\/li><\/ul><p>El objetivo principal del SEO off-page es demostrar al p\u00fablico, y a los motores de b\u00fasqueda, que tu sitio web es confiable y ofrece contenido relevante.<\/p><h3>\u00bfPor qu\u00e9 es importante el SEO off-page?<\/h3><p>Google rankea las p\u00e1ginas con base en la autoridad de dominio; es decir, relevancia, credibilidad y popularidad de un sitio web en comparaci\u00f3n con otros similares.<\/p><p>Los sitios con mayor autoridad se posicionan mejor en los buscadores, ya que se consideran relevantes y confiables.<\/p><h2>5 t\u00e9cnicas indispensables de SEO off-page<\/h2><p><img decoding=\"async\" class=\"aligncenter wp-image-13713 size-large\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/11\/01-671x1024.jpg\" alt=\"SEO off-page\" width=\"671\" height=\"1024\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/01-671x1024.jpg 671w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/01-196x300.jpg 196w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/01-768x1173.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/01-1006x1536.jpg 1006w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/01-8x12.jpg 8w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/11\/01.jpg 1080w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/p><h3>Link building<\/h3><p>E<b>l link building se define como conseguir links de webs con buena autoridad. <\/b>Estos enlaces funcionan como un gesto de confianza entre sitios web, y su objetivo es\u00a0 impulsar el posicionamiento del contenido.<\/p><p>Ya que el objetivo de esta t\u00e9cnica es \u201cprestar\u201d un poco de autoridad entre un sitio y otro, lo ideal es siempre\u00a0 priorizar la calidad antes que la cantidad.<\/p><h3>Creaci\u00f3n de marca<\/h3><p>Crear una marca y colocarla en el pensamiento de las personas (y buscadores) debe ser el punto de partida de toda estrategia SEO, on-page y off-page.<\/p><p>Y, de hecho, por s\u00ed mismas, las menciones y apariciones, pueden ser m\u00e9tricas que te ayuden a entender la evoluci\u00f3n de tu marca. Y, obviamente, eso tambi\u00e9n significa la oportunidad de encontrar v\u00edas de mejora.<\/p><p>Sin embargo, eso es solo la punta del iceberg.<\/p><p><b>El Branded SEO<\/b> es el posicionamiento de palabras clave que incluyen la marca o el nombre por el que una empresa es conocida por el p\u00fablico.<\/p><p>En palabras m\u00e1s sencillas, el branded SEO ayuda a que Google entienda que eres alguien en quien el p\u00fablico conf\u00eda.<\/p><p>Por ejemplo, para nosotros algunas palabras clave de Branded SEO podr\u00edan ser:<\/p><ul><li aria-level=\"1\">CleverClick 360 marketing<\/li><li aria-level=\"1\">CleverClick 360 blog<\/li><li aria-level=\"1\">CleverClick 360<\/li><li aria-level=\"1\">CleverClick 360 leads<\/li><li aria-level=\"1\">CleverClick 360 tienda online<\/li><\/ul><p><b>\u00a1Ojo! No cuentan aquellas palabras clave con faltas de ortograf\u00eda ni frases que incluyen la marca pero no son exclusivas de esta.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed51499 elementor-widget elementor-widget-text-editor\" data-id=\"ed51499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/que-es-el-branded-seo\/\" target=\"_blank\" rel=\"noopener\">\u00bfQu\u00e9 es el branded SEO?<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a574e9 elementor-widget elementor-widget-text-editor\" data-id=\"9a574e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Redes sociales<\/b><\/h3><p>Al igual que el link building, las redes sociales (aka social media) es uno de los pilares b\u00e1sicos del SEO off-page. <b>La premisa es muy simple: las redes tambi\u00e9n son buscadores.<\/b><\/p><p>Quiz\u00e1 no haga falta decirlo, aunque siempre es bueno recordarlo: las redes sociales son una de las mejores herramientas para acercarte a los usuarios, construir una comunidad y desarrollar una presencia digital s\u00f3lida.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2509295 elementor-widget elementor-widget-text-editor\" data-id=\"2509295\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Checa: <a href=\"https:\/\/cleverclick360.com\/5-cosas-que-aprendimos-del-estudio-2023-instagram-de-metricool\/\" target=\"&quot;_blank&quot;\">5 cosas que aprendimos del \u2018Estudio 2023: Instagram\u2019 de Metricool <\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ff7fb elementor-widget elementor-widget-text-editor\" data-id=\"93ff7fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Marketing de influencers<\/b><\/h3><p><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/video-trends-and-culture\/\"><b>De acuerdo con el reporte de Google<\/b><\/a>, 41% de los usuarios Gen Z se describen como creadores de contenido.\u00a0 Aunque no se limita un \u00fanico rango de edad. Seg\u00fan la misma encuesta, <b>40% de las personas de entre 18 a 44 a\u00f1os se describen como creadores<\/b>.Esto es una buena noticia para tu empresa.<\/p><p>Ya sea a trav\u00e9s de memes o con cuentas dedicadas a fandoms espec\u00edficos,tu marca tiene la oportunidad in\u00e9dita de influir en las conversaciones que m\u00e1s interesan al p\u00fablico.<\/p><h3><b>Relaciones p\u00fablicas<\/b><\/h3><p>Las RRPP son una t\u00e1ctica de link building, cuyo objetivo es conseguir enlaces con autoridad. Hablando de SEO, las Relaciones P\u00fablicas pueden aplicarse de diferentes maneras: desde crear contenido en colaboraci\u00f3n, hasta promocionar productos espec\u00edficos. Eso s\u00ed, hay un detalle fijo: las RRPP son capaces de aumentar significativamente tu autoridad.<\/p><p>Este argumento puede reforzarse con datos duros. De acuerdo con <a href=\"https:\/\/digitaloft.co.uk\/digital-pr-success-study\/\" target=\"_blank\" rel=\"noopener\"><strong>digitalloft<\/strong><\/a>, la mayor\u00eda de las campa\u00f1as reciben entre 10 y 24 enlaces de dominios \u00fanicos.<\/p><p>No obstante, las RRPP pueden impulsar este n\u00famero a entre 50 y 100 enlaces.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d2be2 elementor-widget elementor-widget-text-editor\" data-id=\"96d2be2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ahora lee: <a href=\"https:\/\/cleverclick360.com\/seo-on-page-una-guia-completa-para-optimizar-tu-sitio\/\">SEO on-page: una gu\u00eda completa para optimizar tu sitio<\/a><\/strong><\/p><p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>El SEO off-page es uno de los dos pilares para desarrollar una estrategia de posicionamiento para tu marca. CleverClick 360 te comparte una gu\u00eda para que aprendas en qu\u00e9 consiste y c\u00f3mo aplicarlo. SEO off-page: una gu\u00eda para optimizar tu sitio web \u00bfQu\u00e9 es SEO off-page? El SEO Off-Page se enfoca en optimizar factores externos [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,116,32,91,34],"tags":[71,73,33,137,81,141],"class_list":["post-13709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-creacion-de-contenido","category-marketing-digital","category-redes-sociales","category-seo","tag-creacion-de-contenido","tag-inbound-marketing","tag-marketing-digital","tag-performance-marketing","tag-seo","tag-seo-off-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO off-page: una gu\u00eda para optimizar tu sitio web - 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