{"id":13380,"date":"2023-08-04T22:29:22","date_gmt":"2023-08-04T22:29:22","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13380"},"modified":"2023-08-25T22:58:53","modified_gmt":"2023-08-25T22:58:53","slug":"5-cosas-que-aprendimos-del-estudio-facebook-ads-2023","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/5-cosas-que-aprendimos-del-estudio-facebook-ads-2023\/","title":{"rendered":"5 cosas que aprendimos del Estudio Facebook Ads 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13380\" class=\"elementor elementor-13380\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e06cb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e06cb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f0c345\" data-id=\"4f0c345\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-965c2c9 elementor-widget elementor-widget-image\" data-id=\"965c2c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/blog-1024x576.png\" class=\"attachment-large size-large wp-image-13382\" alt=\"Estudio Facebook Ads 2023\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/blog-1024x576.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/blog-300x169.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/blog-768x432.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/blog-18x10.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/blog.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780339b8 elementor-widget elementor-widget-text-editor\" data-id=\"780339b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Metricool public\u00f3 los datos de su <a href=\"https:\/\/metricool.com\/facebook-ads-study\/\" target=\"_blank\" rel=\"noopener\"><strong>Estudio 2023 de Facebook Ads,<\/strong><\/a> y en \u00e9l nos comparte insights valiosos que pueden ayudarte a optimizar tu estrategia.<\/p><p>El estudio anual\u00a0 analiza <b>491.150 campa\u00f1as de todo el mundo realizadas por 29.137 cuentas, que han invertido<\/b> un <b>total de 126.830.865,08 US$<\/b>. El Estudio Facebook Ads 2023 incluye de alcance, impresiones, clics y coste. Y el coste a su vez se divide en CPM medio y CPC medio.<\/p><p>Nosotros ya lo le\u00edmos, y queremos compartirte nuestras conclusiones.\u00a0 Por eso hemos preparado para ti una lista con 5 puntos que nos parecen clave.<\/p><h2>5 cosas que aprendimos del Estudio Facebook Ads 2023<\/h2>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"ebce00b079\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_2cz0t\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_2cz0t\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h3>La campa\u00f1as m\u00e1s baratas son las de reconocimiento de marca<\/h3><p>Sabemos que el rendimiento de tus campa\u00f1as siempre estar\u00e1 ligado a tus objetivos. Y esto sucede espec\u00edficamente porque Facebook intentar\u00e1 mostrar tu ad a los <a href=\"https:\/\/cleverclick360.com\/como-definir-a-tu-buyer-persona\/\" target=\"_blank\" rel=\"noopener\"><strong>usuarios que califiquen como leads<\/strong><\/a>.<\/p><p>Actualmente, el CPM m\u00e1s barato es el de las campa\u00f1as orientadas al reconocimiento de marca. Seg\u00fan datos del estudio, la inversi\u00f3n es 10 veces m\u00e1s barata (0,34 USD de CPM). que las campa\u00f1as orientadas a ventas (2,39 USD de CPM) y clientes potenciales (3,14 USD de CPM):<\/p><ul><li aria-level=\"1\">Clientes potenciales 3,14US$ por mil impresiones.<\/li><li aria-level=\"1\">Ventas 2,39US$ por mil impresiones.<\/li><li aria-level=\"1\">Interacci\u00f3n 1,12 US$ por mil impresiones.<\/li><li aria-level=\"1\">Tr\u00e1fico 0,95 US$ por mil impresiones.<\/li><li aria-level=\"1\">Promoci\u00f3n de aplicaciones 0,74 US$ por mil impresiones.<\/li><li aria-level=\"1\">Reconocimiento de marca 0,34 US$ por mil impresiones.<\/li><\/ul><p>\u00a0<\/p><h3>La mayor\u00eda de los anuncios activos buscan incrementar el alcance y la interacci\u00f3n<\/h3><p>De acuerdo con el informe de Metricool, de <b>las 491.150 campa\u00f1as de Facebook Ads analizadas<\/b>, las campa\u00f1as m\u00e1s utilizadas son::<\/p><ul><li aria-level=\"1\"><b>Interacci\u00f3n<\/b>, que son un <b>41,7%.<\/b><\/li><li aria-level=\"1\"><b>Tr\u00e1fico <\/b>con un <b>32,1%<\/b><\/li><li aria-level=\"1\"><b>Reconocimiento de marca <\/b>con un <b>10,0%<\/b><\/li><li aria-level=\"1\"><b>Clientes potenciales <\/b>con un<b> 8,5% del tota<\/b>l.<\/li><li aria-level=\"1\"><b>Ventas<\/b> con un <b>7,4%.<\/b><\/li><li aria-level=\"1\"><b>Promoci\u00f3n de aplicaci\u00f3n <\/b>\u00a0con un <b>0,2%<\/b> del total.<\/li><\/ul><h3>Las campa\u00f1as con mayor inversi\u00f3n<\/h3><p>A pesar de la popularidad de las campa\u00f1as de interacci\u00f3n, no son las campa\u00f1as que reciben atenci\u00f3n por parte de las marcas. Al contrario, se encuentran al fondo de la lista. En 2023, las campa\u00f1as con mayor inversi\u00f3n fueron:<\/p><ul><li aria-level=\"1\"><b>Promoci\u00f3n de aplicaci\u00f3n: <\/b>inversi\u00f3n media de <b>1.897,95 US$<\/b>.<\/li><li aria-level=\"1\"><b>Ventas: <\/b>inversi\u00f3n media de <b>955,70 US$.<\/b><\/li><li aria-level=\"1\"><b>Clientes potenciales: <\/b>inversi\u00f3n media de <b>731,06 US$.<\/b><\/li><li aria-level=\"1\"><b>Reconocimiento de marca: <\/b>inversi\u00f3n media de <b>220,52 US$.<\/b><\/li><li aria-level=\"1\"><b>Tr\u00e1fico<\/b><b><i>: <\/i><\/b>inversi\u00f3n media de <b>147,12 US$.<\/b><\/li><li aria-level=\"1\"><b>Interacci\u00f3n<\/b><b><i>: <\/i><\/b>inversi\u00f3n media de <b>89,78 US$.<\/b><\/li><\/ul><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6d9ef elementor-widget elementor-widget-text-editor\" data-id=\"5f6d9ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/las-tendencias-de-consumo-que-estan-dominando-2023\/\" target=\"&quot;_blank&quot;\">Tendencias de consumo 2023: cu\u00e1les son las novedades c\u00f3mo adaptar tu estrategia digital <\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b0f71 elementor-widget elementor-widget-text-editor\" data-id=\"e2b0f71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Menos interacci\u00f3n, m\u00e1s performance<\/h3><p>Desde 2018, las campa\u00f1as de captaci\u00f3n de tr\u00e1fico han perdido\u00a0 relevancia y, al contrario, <b>cada vez se invierte menos en interacci\u00f3n y m\u00e1s en campa\u00f1as en campa\u00f1as de performance <\/b>como ventas y leads:<\/p><ul><li aria-level=\"1\"><b>Clientes potenciales<\/b> 0,20US$ por clic.<\/li><li aria-level=\"1\"><b>Ventas<\/b> 0,13US$ por clic.<\/li><li aria-level=\"1\"><b>Reconocimiento de marca <\/b>0,12 US$ por clic.<\/li><li aria-level=\"1\"><b>Promoci\u00f3n de aplicaciones<\/b> 0,12 US$ por clic.<\/li><li aria-level=\"1\"><b>Interacci\u00f3n<\/b> 0,05 US$ por clic.<\/li><li aria-level=\"1\"><b>Tr\u00e1fico <\/b>0,04 US$ por clic.<\/li><\/ul><p>Lo anterior est\u00e1 relacionado con la manera en que Facebook ha innovado su manera de mostrar y compartir anuncios.<\/p><h3>El CPC promedio es de 0.085 US$<\/h3><p>\u00a0<\/p><p><b>Espec\u00edficamente para M\u00e9xico, el CPC promedio es de 0,05 d\u00f3lares<\/b>.Sin embargo, hay varios pa\u00edses que superan la cifra media:<\/p><ul><li aria-level=\"1\">Australia: 0, 32$<\/li><li aria-level=\"1\">Emiratos \u00c1rabes Unidos: 0,31$<\/li><li aria-level=\"1\">Canad\u00e1: 0,31$<\/li><li aria-level=\"1\">Reino Unido: 0, 28$<\/li><li aria-level=\"1\">Estados Unidos: 0,25$<\/li><li aria-level=\"1\">Nueva Zelanda: 0,24 $<\/li><li aria-level=\"1\">Alemania: 0,22$<\/li><li aria-level=\"1\">Pa\u00edses Bajos: 0, 15$<\/li><li aria-level=\"1\">Espa\u00f1a: 0, 15$<\/li><li aria-level=\"1\">B\u00e9lgica: 0, 10$<\/li><li aria-level=\"1\">Singapur : 0, 09$<\/li><li aria-level=\"1\">Italia: 0,09$<\/li><\/ul><p>Las diferencias entre pa\u00edses son muy evidentes. As\u00ed que\u00a0 la recomendaci\u00f3n es que, cuando separes a la audiencia por pa\u00edses que tengan costes similares. De hecho, si juntas varios en la misma campa\u00f1a, Facebook Ads publicar\u00e1 tu anuncio en el pa\u00eds m\u00e1s rentable, aunque eso signifique no lograr los objetivos para el resto de pa\u00edses.<\/p><p>La idea es optimizar tus campa\u00f1as bas\u00e1ndote en el perfil de tus clientes, y no solamente en el costo promedio para obtenerlos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17daa6f elementor-widget elementor-widget-text-editor\" data-id=\"17daa6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ahora lee: <a href=\"https:\/\/cleverclick360.com\/guia-2023-de-tamanos-para-imagenes-en-redes-sociales\/\" target=\"&quot;_blank&quot;\">Gu\u00eda 2023 de tama\u00f1os y formatos de im\u00e1genes para redes sociales <\/a><\/strong><\/p><p><strong>Tambi\u00e9n te puede interesar: <a href=\"https:\/\/cleverclick360.com\/guia-seo-2023-para-crear-el-contenido-organico-con-mejor-rendimiento\/\" target=\"&quot;_blank&quot;\">Gu\u00eda SEO 2023 para crear el contenido org\u00e1nico con mejor rendimiento <\/a><\/strong><\/p><p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360 facebook ads\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Metricool public\u00f3 los datos de su Estudio 2023 de Facebook Ads, y en \u00e9l nos comparte insights valiosos que pueden ayudarte a optimizar tu estrategia. El estudio anual\u00a0 analiza 491.150 campa\u00f1as de todo el mundo realizadas por 29.137 cuentas, que han invertido un total de 126.830.865,08 US$. El Estudio Facebook Ads 2023 incluye de alcance, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[64,72,91,82],"tags":[42,29,73,30,33,44,45],"class_list":["post-13380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-inbound-marketing","category-redes-sociales","category-smo","tag-facebook","tag-hotleads","tag-inbound-marketing","tag-leads","tag-marketing-digital","tag-marketing-en-redes","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 cosas que aprendimos del Estudio Facebook Ads 2023 - CleverClick 360<\/title>\n<meta name=\"description\" content=\"\u00a1Mejora el rendimiento de tus anuncios en Facebook! 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