{"id":12388,"date":"2023-01-20T20:50:40","date_gmt":"2023-01-20T20:50:40","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=12388"},"modified":"2023-01-20T22:19:19","modified_gmt":"2023-01-20T22:19:19","slug":"que-es-un-social-media-manager","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/que-es-un-social-media-manager\/","title":{"rendered":"\u00bfQu\u00e9 es un Social Media Manager?"},"content":{"rendered":"
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La figura del Social Media Manager se ha vuelto indispensable para cualquier marca o empresa que busque crecer en el mundo digital. Como tal, se trata de un perfil profesional s\u00faper especializado y muy cercano al rol del Community Manager. Sin embargo, existen diferencias entre ambos que colocan al Social Media Manager un pelda\u00f1o m\u00e1s alto.<\/p>

Ok\u2026 \u00bfpero cu\u00e1les son esas diferencias? \u00bfCu\u00e1les son las tareas de un SMM?\u00a0 CleverClick 360 te lo explica todo.<\/p>

\u00bfQu\u00e9 es un Social Media Manager?<\/h2>

El Social Media Manager es el profesional encargado de crear y liderar la estrategia de una empresa en redes sociales. Eso significa que adem\u00e1s de dise\u00f1ar objetivos alineados con la marca, su trabajo es darle el enfoque correcto a la comunicaci\u00f3n y preparar la ruta de acci\u00f3n para el Community Manager<\/a>.<\/p>

\u00bfQu\u00e9 hace un Social Media Manager?<\/h2>

Adem\u00e1s de la planeaci\u00f3n, un SMM tiene a su cargo el monitoreo de redes sociales y campa\u00f1as, la interpretaci\u00f3n de datos e, incluso, la creaci\u00f3n de contenido. Aunque de forma m\u00e1s espec\u00edfica, sus funciones son:<\/p>

Conocer el mercado<\/h2>

\u00bfQu\u00e9 prefieren los consumidores? \u00bfCu\u00e1l es el mejor canal para encontrar a la audiencia? \u00bfExiste competencia? El SMM debe conocer el terreno donde est\u00e1 parado. Y es que de esto datos depende no solo la creaci\u00f3n de contenido, si no el rumbo general de las acciones que se deben tomar.<\/p>

No te pierdas: Las marcas favoritas de la Generaci\u00f3n Z<\/strong><\/span><\/a><\/span><\/h3>

Creaci\u00f3n de contenido<\/h2>

El contenido es b\u00e1sico para que cualquier marca tenga presencia digital. Y no se trata solo de postear cosas porque s\u00ed. Todo lo contrario. El contenido debe estar en sinton\u00eda con la marca. Adem\u00e1s, y m\u00e1s importante, los usuarios est\u00e1n en busca de contenido valioso, creativo y que responda a sus intereses.<\/p>

Por supuesto, para la creaci\u00f3n de contenido es s\u00faper indispensable la planificaci\u00f3n. Qu\u00e9, c\u00f3mo, cu\u00e1ndo y d\u00f3nde son preguntas que siempre necesitan tener respuesta.<\/p>

Definir la estrategia<\/h2>

Crear una estrategia no se limita a establecer horarios para publicar contenido. En la vida real, una estrategia va desde definir el tono del contenido, hasta considerar d\u00f3nde est\u00e1 el p\u00fablico objetivo y cu\u00e1les son los objetivos de cada campa\u00f1a.<\/p>

Y aunque nos gustar\u00eda pensar que siempre todo sale bien, existen las crisis. As\u00ed que el SMM tambi\u00e9n tendr\u00e1 que pensar c\u00f3mo debe reaccionar el Community Manager frente a las reacciones negativas de los usuarios<\/p>

Analizar e interpretar datos<\/h2>

La \u00fanica forma para conocer el \u00e9xito de una campa\u00f1a es evaluar datos. Pero no solo eso, tambi\u00e9n es la \u00fanica manera de conocer los errores y encontrar el modo de mejorar.\u00a0 La forma m\u00e1s com\u00fan y viable es analizar el ROI, o sea, el retorno sobre la inversi\u00f3n. Sin embargo, si se trata de contenido org\u00e1nico, los par\u00e1metros pueden variar en funci\u00f3n de los objetivos.<\/p>

\u00a1Suscribete a CleverClick 360! Descubre todo lo que necesitas saber sobre Marketing Digital.<\/strong><\/p>

Ahora lee: Conoce Spark Ads de TikTok<\/strong><\/span><\/a><\/span><\/h3>

\"CleverClick<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Reading time: <\/span> 2<\/span> minutes<\/span><\/span>La figura del Social Media Manager se ha vuelto indispensable para cualquier marca o empresa que busque crecer en el mundo digital. Como tal, se trata de un perfil profesional s\u00faper especializado y muy cercano al rol del Community Manager. Sin embargo, existen diferencias entre ambos que colocan al Social Media Manager un pelda\u00f1o m\u00e1s […]<\/p>","protected":false},"author":2,"featured_media":12396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[92,42,33,44,110],"class_list":["post-12388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-community-manager","tag-facebook","tag-marketing-digital","tag-marketing-en-redes","tag-social-media"],"yoast_head":"\n\u00bfQu\u00e9 es un Social Media Manager? - CleverClick 360<\/title>\n<meta name=\"description\" content=\"El Social Media Manager es el profesional encargado de crear y liderar la estrategia de una empresa en redes sociales. - Redes sociales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cleverclick.com.mx\/en\/que-es-un-social-media-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un Social Media Manager? 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