{"id":12290,"date":"2022-11-18T18:31:38","date_gmt":"2022-11-18T18:31:38","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=12290"},"modified":"2022-11-18T18:32:49","modified_gmt":"2022-11-18T18:32:49","slug":"las-marcas-favoritas-de-la-generacion-z","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/las-marcas-favoritas-de-la-generacion-z\/","title":{"rendered":"Las marcas favoritas de la Generaci\u00f3n Z"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"marcas\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Las preferencias de consumo entre generaciones no suelen ser muy distintas entre s\u00ed. Pero cuando se trata de hablar sobre las marcas m\u00e1s exitosas entre la generaci\u00f3n Z, las cosas cambian totalmente<\/b>.<\/p>

Puede que a los Millennials, Gen X o Boomers no les interese demasiado , aun as\u00ed, estas son las marcas que los zoomers adoran.<\/p>

Las marcas favoritas de la Generaci\u00f3n Z<\/h2>

Como seguro ya pod\u00edas imaginar, TikTok encabeza el top<\/strong><\/a> con 30 puntos m\u00e1s de aceptaci\u00f3n en el p\u00fablico joven. Y es que la Generaci\u00f3n Z son los verdaderos nativos digitales, por lo que la mayor parte de sus marcas favoritas son plataformas o servicios digitales.<\/p>

\"marcas<\/p>

Otra caracter\u00edstica distintiva es que los consumidores m\u00e1s j\u00f3venes tienden a expresar mayor inter\u00e9s por sostenibilidad y las marcas que se comprometen Sin embargo, entre el top de marcas preferidas por el gen Z incluye a Shein<\/b>.<\/p>

Esta compa\u00f1\u00eda de origen chino ha estado constantemente bajo el ojo p\u00fablico por abusos laborales<\/b><\/a> y por fomentar un modelo fast fashion<\/i><\/b> y desperdicio.\u00a0 Aun as\u00ed, el 44% de la Generaci\u00f3n Z tiene una buena impresi\u00f3n de la marca, especialmente entre mujeres.<\/p>

Marcas favoritas: Gen Z vs Millennials<\/h2>

A pesar de las diferencias, tambien hay muchos puntos en com\u00fan. Tanto las generaciones mayores, como la generaci\u00f3n Z tienen como favoritas generales a las mismas marcas:<\/p>
Top<\/td>

Marca<\/p><\/td>

Preferencia<\/p><\/td><\/tr>

#1<\/td>YouTube<\/td>86.2%<\/td><\/tr>
#2<\/td>Google<\/td>83.9%<\/td><\/tr>
#3<\/td>Netflix<\/td>82.2%<\/td><\/tr>
#4<\/td>Amazon<\/td>80.3%<\/td><\/tr>
#5<\/td>M&Ms<\/td>79.8%<\/td><\/tr><\/tbody><\/table>

\u00a0<\/p>

Tambi\u00e9n te puede interesar: Las diferencias entres Millennials y Gen Z<\/b><\/a><\/p>

Aqu\u00ed un dato interesante. Apenas el 46% de los Millennials expresaron una opini\u00f3n positiva acerca de Crocs, la marca de zapatos de espuma, mientras que\u00a0 el 60 % de la Generaci\u00f3n Z tiene una opini\u00f3n positiva.<\/p>

\u00bfHacia d\u00f3nde van las tendencias?<\/h2>

Seg\u00fan el reporte de Katar, el reto actual de las marcas es ganarse al p\u00fablico m\u00e1s j\u00f3ven. Y es que se trata de un sector que poco a poco va ganando m\u00e1s espacio, conforme se integra al mercado laboral e incrementa su capacidad de consumo.<\/p>

En general, la Generaci\u00f3n Z tiende a valorar el consumo consciente y, en consecuencia, las marcas tendr\u00e1n que esforzarse por cumplir con esas expectativas. Los servicios y productos digitales son el camino ideal para relacionarse con una generaci\u00f3n que nunca ha conocido un mundo sin internet.<\/p>

\"CleverClick<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Reading time: <\/span> 2<\/span> minutes<\/span><\/span>Las preferencias de consumo entre generaciones no suelen ser muy distintas entre s\u00ed. Pero cuando se trata de hablar sobre las marcas m\u00e1s exitosas entre la generaci\u00f3n Z, las cosas cambian totalmente. Puede que a los Millennials, Gen X o Boomers no les interese demasiado , aun as\u00ed, estas son las marcas que los zoomers […]<\/p>","protected":false},"author":2,"featured_media":12293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,26,65,32],"tags":[35,33,38],"class_list":["post-12290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-e-commerce","category-marketing-digital","tag-branding","tag-marketing-digital","tag-tendencias"],"yoast_head":"\nLas marcas favoritas de la generaci\u00f3n Z<\/title>\n<meta name=\"description\" content=\"Las preferencias de consumo entre generaciones no suelen ser muy distintas entre s\u00ed. 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