{"id":10707,"date":"2024-02-15T15:46:54","date_gmt":"2024-02-15T15:46:54","guid":{"rendered":"https:\/\/blog.cleverclick360.com\/?p=10707"},"modified":"2024-02-15T21:44:07","modified_gmt":"2024-02-15T21:44:07","slug":"alternativas-a-las-cookies-de-terceros","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/alternativas-a-las-cookies-de-terceros\/","title":{"rendered":"Alternativas a las cookies de terceros: \u00bfcu\u00e1les son las opciones?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10707\" class=\"elementor elementor-10707\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-352f3e4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"352f3e4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cbe3c45\" data-id=\"1cbe3c45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c47b75 elementor-widget elementor-widget-text-editor\" data-id=\"7c47b75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>El inter\u00e9s de los usuarios por sus datos y la regulaciones est\u00e1n provocando que el uso invasivo de datos quede en desuso. Y eso significa, que es momento de buscar alternativas que sustituyan a las cookies de terceros.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a26fc08 elementor-widget elementor-widget-image\" data-id=\"a26fc08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/05\/cookies-2-1024x576.jpg\" class=\"attachment-large size-large wp-image-14057\" alt=\"alternativas a cookies terceros\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/05\/cookies-2-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/05\/cookies-2-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/05\/cookies-2-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/05\/cookies-2-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/05\/cookies-2.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1bbeed elementor-widget elementor-widget-text-editor\" data-id=\"e1bbeed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Conforme los usuarios\u00a0 han aprendido a utilizar las nuevas tecnolog\u00edas, la privacidad y la protecci\u00f3n de datos se han vuelto una de las discusiones m\u00e1s importantes de la actualidad . Y no solo porque es de inter\u00e9s de los usuarios, de hecho a lo largo del mundo existen regulaciones que poco a poco limitan m\u00e1s el uso de Third-party Data.<\/p>\n<p>Este escenario puede ser bastante problem\u00e1tico para muchas empresas. Y es que no podemos negarlo. El seguimiento de datos<em>, <\/em>como los datos de terceros (o <em>cookies<\/em> para los amigos) es uno delos pilares de marketing para muchos negocios digitales y f\u00edsicos.\u00a0<\/p>\n<p>De todos modos, la realidad es que el uso invasivo de datos est\u00e1 quedando en desuso poco a poco. Y eso significa, que es momento de buscar alternativas que sustituyan a las cookies de terceros.<\/p>\n  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"ebce00b079\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_1fpd4\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_1fpd4\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5849f101 elementor-widget elementor-widget-text-editor\" data-id=\"5849f101\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":10709,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} --><\/p>\n<h3 class=\"wp-block-image size-full\">Primero, \u00bfqu\u00e9 son las cookies?<\/h3>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>En t\u00e9rminos simples, las cookies son fragmentos de c\u00f3digo que se almacenan en el navegador del usuario mientras visita un sitio de internet. Estas pueden servir, por ejemplo, para guardar la informaci\u00f3n de una sesi\u00f3n (y hacer m\u00e1s f\u00e1cil el ingreso) o para ofrecer contenido relacionado a la b\u00fasqueda que est\u00e1 realizando el usuario.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Las cookies de tercero (third-party cookies) se generan por proveedores externos y su fin es publicitario. Gracias a ellas es posible recolectar datos como nombre, edad o ubicaci\u00f3n (utilizando formularios compartidos) y guardar informaci\u00f3n sobre las p\u00e1ginas visitadas y el tiempo que invirti\u00f3 en ellas.<\/p>\n<p>Quiz\u00e1 no haga falta decirlo, pero existen maneras de bloquear las cookies si el usuario lo desea.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h4>\u00bfC\u00f3mo te puede afectar el bloqueo?<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Ya que las cookies de terceros estar\u00e1n bloqueadas, no ser\u00e1 tan f\u00e1cil recabar informaci\u00f3n que te permita comprender al usuario. Y aqu\u00ed, <a href=\"https:\/\/cleverclick360.com\/micro-vs-macro-conversion-cuales-son-las-diferencias\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>el funnel de conversi\u00f3n ser\u00e1 el m\u00e1s afectado<\/strong><\/a>. \u00bfPor qu\u00e9? Porque si el usuario no interact\u00faa ni deja sus datos, no ser\u00e1 posible hacer retargeting. Tambi\u00e9n, el proceso de segmentaci\u00f3n puede verse entorpecido y, por lo tanto, aumentar los costos de las estrategias.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>Entonces\u2026 \u00bfexisten alternativas a las cookies de terceros?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":10710,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><!-- \/wp:image --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bba08 elementor-widget elementor-widget-text-editor\" data-id=\"e0bba08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Te puede interesar: <a href=\"https:\/\/cleverclick360.com\/como-funciona-el-algoritmo-de-linkedin-en-2024\/\" target=\"&quot;_blank&quot;\">C\u00f3mo funciona el algoritmo de Linkedin [ACTUALIZADO]<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0af5518 elementor-widget elementor-widget-text-editor\" data-id=\"0af5518\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13940 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2024\/01\/blog-2-2.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-2.jpg 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-2-300x50.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-2-1024x169.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-2-768x127.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2024\/01\/blog-2-2-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27543c5 elementor-widget elementor-widget-text-editor\" data-id=\"27543c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>First-party Data<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Estas no ser\u00e1n bloqueadas por Google, ya que pertenecen al sitio y no a terceros. Aqu\u00ed, el camino es optimizar tu web y tu estrategia SEO, con el objetivo de generar leads de calidad a trav\u00e9s del inter\u00e9s genuino por parte del usuario. Y nunca sobra decirlo, el contenido juega un papel clave en esta estrategia. No solo porque es una forma de interactuar, sino porque te da pistas de los intereses del usuario. Esta informaci\u00f3n es oro y analizarla es un camino efectivo para generar nuevas estrategias.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Solo como idea, puedes optimizar estas cookies es la aplicaci\u00f3n de suscripciones o el iniciar sesi\u00f3n para acceder al contenido o realizar alguna acci\u00f3n.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":10714,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-10714 aligncenter\" src=\"https:\/\/blog.cleverclick360.com\/wp-content\/uploads\/2022\/05\/ilustrativa-4.jpg\" alt=\"\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Aplica una estrategia Customer Centric<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>En espa\u00f1ol se traduce como \u201ccentrado en el cliente\u201d. Eso quiere decir que tu estrategia toma al usuario y sus necesidades como punto de partida. La premisa es sencilla: cada usuario es diferente, por lo que su comportamiento y relaci\u00f3n con la empresa siempre es muy particular. Precisamente por eso es indispensable ofrecer una experiencia lo m\u00e1s personalizada posible.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>P\u00fablicos personalizados<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Esta es una opci\u00f3n muy valiosa si est\u00e1s en Facebook. Un<a href=\"https:\/\/www.facebook.com\/help\/341425252616329\"> p\u00fablico personalizado<\/a> es una opci\u00f3n de segmentaci\u00f3n que te permite encontrar a tus p\u00fablicos actuales entre los usuarios de Facebook. Puedes utilizar distintos or\u00edgenes, como listas de clientes, la interacci\u00f3n en Facebook o el tr\u00e1fico de la app o el sitio web, para crear p\u00fablicos personalizados con las personas que ya conocen tu negocio.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>En palabras sencillas, los p\u00fablicos similares son listas de personas parecidas a las que ya interact\u00faan con tu negocio y a las que puedes dirigir tus anuncios.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Estrategia orientada a palabras clave<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>En 2024,<b> los buscadores se convirtieron en el quinto punto de contacto m\u00e1s importante para las marcas<\/b>. Eso significa que de hoy en adelante ser\u00e1 indispensable analizar la intenci\u00f3n de keywords y keyphrases de los usuarios, independientemente del posicionamiento de tu punto de contacto. Adem\u00e1s, <b>gracias al crecimiento de las b\u00fasquedas zero-click, responder a las b\u00fasquedas de los usuarios ser\u00e1 la \u00fanica manera de alcanzar nuevos compradores\u00a0 y aumentar tu autoridad<\/b>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Privacy Sandbox<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Es una serie de propuestas para <strong><a href=\"https:\/\/developer.chrome.com\/es\/docs\/privacy-sandbox\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">satisfacer los casos de uso de sitios cruzados sin cookies de terceros u otros mecanismos de seguimiento<\/a><\/strong>. La iniciativa tiene dos objetivos principales:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li>Desarrollar soluciones de reemplazo para admitir casos de uso web y modelos empresariales sin permitir que los usuarios sean rastreados entre sitios y evitando el rastreo entre sitios de los que los usuarios no son conscientes.<\/li>\n<li>Eliminar gradualmente el soporte para cookies de terceros cuando se hayan implementado nuevas soluciones.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:image {\"id\":10708,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<h3>Privacy Sandbox<\/h3>\n<p>Estas son solo algunas alternativas a las cookies. Existen otras, por ejemplo, basadas en machine learning, <strong><a href=\"https:\/\/www.xataka.com\/privacidad\/google-le-dice-adios-al-criticado-floc-presenta-topics-su-nueva-propuesta-para-erradicar-cookies\" target=\"_blank\" rel=\"noreferrer noopener\">cohortes<\/a><\/strong> o basados en fingerprint (plugins instalados, resoluci\u00f3n de pantalla, red, zona horaria, idioma). Aunque, la verdad, a\u00fan necesitan tiempo para ser desarrolladas. La buena noticia es que la decisi\u00f3n de retrasar el bloqueo de cookies, tambi\u00e9n es una oportunidad para aplicar alternativas y dise\u00f1ar una estrategia adecuada.<\/p>\n<h3>Crea tu propia app<\/h3>\n<p><a href=\"https:\/\/cleverclick360.com\/5-razones-por-las-que-tu-negocio-necesita-su-propia-app\/\" target=\"_blank\" rel=\"noopener\"><strong>Una app puede ser una parte esencial de tu estrategia de obtenci\u00f3n de datos sin cookies.<\/strong><\/a><\/p>\n<p>Sin embargo, para obtener y\u00a0 aprovechar los datos de tus usuarios, deber\u00e1s ofrecer algo a cambio. Y aunque es m\u00e1s complejo, podemos resumirlo en tres puntos b\u00e1sicos:<\/p>\n<ul>\n<li aria-level=\"1\">Comunicar a los usuarios c\u00f3mo ser\u00e1 utilizada su informaci\u00f3n.<\/li>\n<li aria-level=\"1\">Mostrar a los usuarios c\u00f3mo compartir su datos les permitir\u00e1 disfrutar de una mejor experiencia.<\/li>\n<li aria-level=\"1\">Ofrecer contenido, productos y UX valiosos a cambio de su informaci\u00f3n.<\/li>\n<\/ul>\n<p>Para reforzar esta afirmaci\u00f3n, Google descubri\u00f3 que<b><a href=\"https:\/\/cleverclick360.com\/las-marcas-favoritas-de-la-generacion-z\/\" target=\"_blank\" rel=\"noopener\"> la Generaci\u00f3n Z<\/a> (45 %) y los Millennials (48 %)<\/b> <b>son significativamente m\u00e1s propensos<\/b> que la Generaci\u00f3n X (36 %) y los Boomers (28 %) <b>a compartir sus datos con una marca a la que comprar regularmente<\/b>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-063e90d elementor-widget elementor-widget-text-editor\" data-id=\"063e90d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>\u00a1CleverClick 360 te ayudamos a incrementar tu captaci\u00f3n de leads!<\/strong><\/span><\/p>\n<p><strong>No te pierdas:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/cleverclick360.com\/4-consejos-para-mejorar-el-roi-de-tus-ads-en-youtube\/\" target=\"_blank\" rel=\"noopener\">\u00a1Aumenta el impacto de tus anuncios en YouTube!<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/cleverclick360.com\/el-arte-del-storytelling-en-youtube\/\" target=\"_blank\" rel=\"noopener\">El ABCD de la creatividad (seg\u00fan Google)<\/a><\/strong><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7d19e elementor-widget elementor-widget-text-editor\" data-id=\"ba7d19e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>El inter\u00e9s de los usuarios por sus datos y la regulaciones est\u00e1n provocando que el uso invasivo de datos quede en desuso. Y eso significa, que es momento de buscar alternativas que sustituyan a las cookies de terceros. Conforme los usuarios\u00a0 han aprendido a utilizar las nuevas tecnolog\u00edas, la privacidad y la protecci\u00f3n de datos [&hellip;]<\/p>","protected":false},"author":2,"featured_media":14057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[155],"tags":[182,28,59,181,170,67,30,33,144,147],"class_list":["post-10707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-marketing","tag-captacion-de-leads","tag-cleverclick360","tag-cookies","tag-cookies-de-terceros","tag-first-pary-data","tag-google","tag-leads","tag-marketing-digital","tag-privacidad","tag-third-party-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estas son las mejores lternativas a las cookies de terceros - CleverClick 360<\/title>\n<meta name=\"description\" content=\"\u00bfEst\u00e1s en busca de una estrategia que cuide la privacidad del usuario? Te compartinos las mejores alternativas a las cookies de terceros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cleverclick.com.mx\/en\/alternativas-a-las-cookies-de-terceros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estas son las mejores lternativas a las cookies de terceros - CleverClick 360\" \/>\n<meta property=\"og:description\" content=\"\u00bfEst\u00e1s en busca de una estrategia que cuide la privacidad del usuario? 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