{"id":10633,"date":"2024-02-19T17:05:00","date_gmt":"2024-02-19T17:05:00","guid":{"rendered":"https:\/\/blog.cleverclick360.com\/?p=10633"},"modified":"2024-02-19T23:01:04","modified_gmt":"2024-02-19T23:01:04","slug":"el-abcd-de-la-creatividad-en-youtube","status":"publish","type":"post","link":"https:\/\/cleverclick.com.mx\/en\/el-abcd-de-la-creatividad-en-youtube\/","title":{"rendered":"El ABCD de la creatividad en YouTube"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10633\" class=\"elementor elementor-10633\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b09932a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b09932a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cdc93a4\" data-id=\"6cdc93a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cececa elementor-widget elementor-widget-image\" data-id=\"6cececa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/04\/blog-1024x576.jpg\" class=\"attachment-large size-large wp-image-14087\" alt=\"ABCD creatividad en YouTube\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/04\/blog-1024x576.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/04\/blog-300x169.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/04\/blog-768x432.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/04\/blog-18x10.jpg 18w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2022\/04\/blog.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003c609 elementor-widget elementor-widget-text-editor\" data-id=\"003c609\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u00bfCu\u00e1les son los elementos que forman el mejor contenido? \u00bfQu\u00e9 hace que un ad sea atractivo y tenga \u00e9xito? <\/strong><strong>Estas dos preguntas no son nada nuevo. Aun as\u00ed, no dejan de quitarle el sue\u00f1o a los creadores de contenido, marcas y especialistas en Marketing.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8dd98 elementor-widget elementor-widget-text-editor\" data-id=\"ea8dd98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Por suerte, Google escuch\u00f3 nuestras plegarias. Luego de realizar un an\u00e1lisis minucioso de diferentes canales y ads, encontr\u00f3 que el mejor contenido (incluyendo anuncios) siempre cuenta con 4 elementos b\u00e1sicos, que decidi\u00f3 llamar el ABCD de la creatividad en Youtube.\u00a0<\/p>\n<p>\u00bfEn qu\u00e9 consisten estos 4 principios? CleverClick 360 te lo explica todo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff2ab8b elementor-widget elementor-widget-text-editor\" data-id=\"4ff2ab8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; 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color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_MGJhNmRiZmQ5MGZmX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_1tnve\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_1tnve\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n<!-- \/wp:paragraph --><!-- wp:image {\"id\":10638,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><\/figure>\n<!-- \/wp:image --><!-- wp:heading -->\n<h2>Este es el ABCD de la creatividad en YouTube<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p><strong><a href=\"https:\/\/blog.cleverclick360.com\/marketing-digital\/escribir-el-copy-perfecto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content creation is not an easy task <\/a><\/strong>Content creation is not an easy task. Creatively, it involves different decisions that must be taken from the very beginning. That is why it is important to rely on some,  let\u2019s call it, guidelines that may help us to achieve goals.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>But what are these so-called guidelines? Well, after analyzing hundreds of ads on YouTube, Kantar discovered which elements were shared by the most effective ads. So, he decided to call them <strong>ABCD's<\/strong>That is:<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} -->\n<h4>Atract<\/h4>\n<!-- \/wp:heading --><!-- wp:heading {\"level\":4} -->\n<h4>Brand<\/h4>\n<!-- \/wp:heading --><!-- wp:heading {\"level\":4} -->\n<h4>Connect<\/h4>\n<!-- \/wp:heading --><!-- wp:heading {\"level\":4} -->\n<h4>Direct<\/h4>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Let's say that the ABCD is a reference point to execute your ideas, not a creative formula. In fact, studies like these show that the amalgamation of creativity and execution is the key to a successful campaign and increasing your ROI.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>In other words, once you have a great idea, ABCD will help you bring it to life and enhance its impact. Obviously, these principles can be applied to different objectives, whether it is to create awareness or call to action.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>Impulsa tu creatividad en YouTube: aplica el ABCD<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>Attract<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Successful ads engage the viewer from the first second. A good story is not enough, you\u2019re supposed to offer a relevant sensory experience. So, take into account musica, sound, and visual elements and  how you can highlight them; think about frames, shots and photography.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13160 size-large\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/02-1024x1024.png\" alt=\"ABCD creatividad en YouTube\" width=\"800\" height=\"800\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/02-1024x1024.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/02-300x300.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/02-150x150.png 150w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/02-768x768.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/02-12x12.png 12w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/02.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":10635,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} -->\n<figure class=\"wp-block-image size-full\"><\/figure>\n<!-- \/wp:image --><!-- wp:heading {\"level\":3} -->\n<h3>B: Brandea<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>There are infinite options. Beauty shots, graphic elements, voice, etc. The secret is to turn your brand identity into a story. Consider that YouTube is all about visual and sound experience, so explore the format, try new things. Creativity is key. And remember to brand frequently.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>Connect<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13163 size-large\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/03-1-1024x1024.png\" alt=\"ABCD creatividad en YouTube\" width=\"800\" height=\"800\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/03-1-1024x1024.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/03-1-300x300.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/03-1-150x150.png 150w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/03-1-768x768.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/03-1-12x12.png 12w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/03-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<!-- \/wp:heading --><!-- wp:image {\"id\":10637,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} -->\n<figure class=\"wp-block-image size-full\"><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>When it comes to storytelling on YouTube, it is basic to keep in mind this idea: the viewer is not a passive entity. That means that it is not just there, waiting for you to say something so they can feel close to your brand. And (it has to be said) no one likes invasive ads or those that don't take the public seriously. So, as a creative, you must take care of the  human element that allows viewers to create empathy. Still, try not to get lost in the middle of  abstract emotions. Remember, you have an objective: share your message.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>Direct<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>This is all about your CTA. Use simple instructions.It will make it easier to get the reaction you are expecting from the viewer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13164 size-large\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/04-1-1024x1024.png\" alt=\"ABCD creatividad en YouTube\" width=\"800\" height=\"800\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/04-1-1024x1024.png 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/04-1-300x300.png 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/04-1-150x150.png 150w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/04-1-768x768.png 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/04-1-12x12.png 12w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/06\/04-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":10636,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} -->\n<figure class=\"wp-block-image size-full\"><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc3112 elementor-widget elementor-widget-text-editor\" data-id=\"5cc3112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/guia-oficial-de-tiktok-para-mejorar-tus-ventas\/\" target=\"_blank\" rel=\"noopener\">TikTok lanz\u00f3 una gu\u00eda oficial para ayudar a los negocios a mejorar sus ventas<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #ff6600;\"><strong>Te puede interesar: <a href=\"https:\/\/cleverclick360.com\/chatgpt-vs-bard-cual-es-mejor\/\" target=\"_blank\" rel=\"noopener\">ChatGPT vs Bard: \u00bfcu\u00e1l es mejor?<\/a><\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792b9c0 elementor-widget elementor-widget-text-editor\" data-id=\"792b9c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u00a0\u00bfNecesitas ayuda con tu estrategia? \u00a1Ac\u00e9rcate a nosotros! CleverClick360 te ayuda con estrategias creativas para convertir tu tr\u00e1fico en ventas.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-12634 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/04\/banner.jpg 1200w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/04\/banner-300x50.jpg 300w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/04\/banner-1024x169.jpg 1024w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/04\/banner-768x127.jpg 768w, https:\/\/cleverclick.com.mx\/wp-content\/uploads\/2023\/04\/banner-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00bfCu\u00e1les son los elementos que forman el mejor contenido? \u00bfQu\u00e9 hace que un ad sea atractivo y tenga \u00e9xito? Estas dos preguntas no son nada nuevo. Aun as\u00ed, no dejan de quitarle el sue\u00f1o a los creadores de contenido, marcas y especialistas en Marketing. Por suerte, Google escuch\u00f3 nuestras plegarias. Luego de realizar un an\u00e1lisis [&hellip;]<\/p>","protected":false},"author":2,"featured_media":14087,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[116,155,54,124],"tags":[28,33,44,55,68],"class_list":["post-10633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacion-de-contenido","category-performance-marketing","category-storytelling","category-youtube","tag-cleverclick360","tag-marketing-digital","tag-marketing-en-redes","tag-storytelling","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El ABCD de la creatividad en YouTube - CleverClick 360<\/title>\n<meta name=\"description\" content=\"El storytelling en Youtube es todo un arte. Google y Katar unieron esfuerzos para identificar los elementos que forman un ad extisos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cleverclick.com.mx\/en\/el-abcd-de-la-creatividad-en-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El ABCD de la creatividad en YouTube - CleverClick 360\" \/>\n<meta property=\"og:description\" content=\"El storytelling en Youtube es todo un arte. 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